Merino Wool. No Finer Feeling

Merino Wool. No Finer Feeling™ is The Woolmark Company’s global fibre advocacy “umbrella” initiative that, with our partners, establishes Merino wool as the fibre of choice for high quality, contemporary wool fashion.

The initiative promotes the rational and emotional benefits of Merino wool to international consumers and the fashion community.

Fibre Advocacy 

Merino Wool. No Finer Feeling™ initiative involves The Woolmark Company strengthening its partnerships with well-known designers and fashion houses and supply chain contributors and promoting Merino wool fashion apparel across the world through numerous high-profile activities – from traditional events and advertising, to dramatic reach via digital and social media interaction.

Merino Wool. No Finer Feeling™ places a major focus on the story of the Merino wool fibre and commercial product by leading fashion apparel brands. Partnerships with well-known designers and fashion houses were strengthened and brand endorsements of the campaign have provided real penetration in fashion markets.

The initiative has also been implemented to promote the fibre across the world in numerous high-profile publications – both traditional print as well as digital media.

Discover more about the Merino Wool. No Finer Feeling™ campaign and its partnerships.