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Alessandro Del Piero promotes Merino wool in India

22 December 2014

Alessandro Del Piero visited Mumbai to promote Australian Merino wool as a high-tech sports activewear fibre in India.

Alessandro Del Piero in Mumbai, India, promoting Merino wool in the Shoppers Stop store in Juhu. Del Piero is dressed in a lightweight Merino wool shirt by Raymond Ready To Wear and is holding a wool ball made by Jayashree Textiles
Alessandro Del Piero in Mumbai, India, promoting Merino wool in the Shoppers Stop store in Juhu. Del Piero is dressed in a lightweight Merino wool shirt by Raymond Ready To Wear and is holding a wool ball made by Jayashree Textiles.

Italian football legend, World Cup winner and marquee player of the Delhi Dynamos Club - ISL, Alessandro Del Piero has visited Mumbai to promote Australian Merino wool as a high-tech sports activewear fibre in India. Recently signed as the brand ambassador for The Woolmark Company’s Merino Wool, No Finer FeelingTM global fibre advocacy campaign, Alessandro Del Piero visited the Shoppers Stop store in Juhu, dressed in a lightweight Merino wool shirt by Raymond Ltd. A series of conversations around football, Australian Merino wool, and meeting his fans kept him excited about his visit.

“I really feel excited to be in Mumbai as I have got a chance to meet all my fans who live here. I must say people here are football fanatics and have a great knowledge,” said Del Piero.

 “I feel great to be associated with The Woolmark Company as I feel connected to the brand because when I wear Merino wool I feel very comfortable. I feel right with myself because I can do everything, I can go anywhere. It’s great and I love it.”

The Woolmark Company Country Manager, India, Arti Gudal said, “We feel honoured to be associated with such a legendary footballer as Del Piero. His familiarity with Australian Merino wool will help create a greater brand connect with Indian consumers. Educating consumers about the versatility of the Merino wool fibre and its use in fine fashion, high-tech sports, and casualwear is critical, but we’re confident that Del Piero will help us bridge the gap and make consumers understand the benefits of the fibre in India.”

The Woolmark Company recently concluded the consumer campaign in collaboration with Shoppers Stop, India’s leading fashion retailer, in order to promote wool and woollen apparel across select Shoppers Stop stores in India.

“We are delighted to associate with the Woolmark Company and iconic footballer Alessandro Del Piero in this effort to promote and reinforce the use of wool and woollen apparel in India,” explained Talking about the partnership, Shoppers Stop Ltd Customer Care Associate & Executive Vice President – Marketing, Loyalty, & Analytics, Vinay Bhatia. “The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to indulge in the signature Woolmark experience.”

Present at the event was Raymond Creative Director, and Lifestyle Business, Vito Dell'Erba, who spoke about the functionalities of Australian Merino Wool and significantly highlighted Raymond’s innovations with Merino wool.

“Wool is one of the most versatile fabric which has been underplayed for the longest time,” said Dell’Erba.

“The Wool Shirt by Raymond Ready to Wear is a distinctively innovative offering. This shirt keeps you warm in winters and cool in summers due to the insulating property of wool. It can be worn in India throughout the year with ease. This innovation by Raymond Ready to Wear intends to break the myths associated with wool. We have always focused on providing the best for our consumer and this innovation reiterates the expression of being the finest.”

Commenting on the product innovation, Raymond (Ready to Wear) Brand Director Sumeet Soni said, “Our brand encompasses a range of seamless apparels that are high on elegance, class and are yet comfortable for everyday wear. The ‘wool shirt’ is an innovative product from Raymond Ready To Wear, being a remarkable option which highlights the innate qualities of the fabric providing an unmatched blend of quality and novelty.”