News

Anthony Squires releases innovative Merino wool trench coat

29 March 2016

Iconic Australian tailored menswear brand, Anthony Squires - which this year marks 50 years since it became a Woolmark licensee - is the first brand in Australia to launch a 100% Australian Merino wool garment that is wind resistant and water repellent: the Dillon trench coat made from Tempest fabric.

Since 1948, Anthony Squires has been one of Australia’s most iconic tailored clothing brands. The skills and craftsmanship incorporated in each of its garments has been recognised by discerning customers including every Australian Prime Minister from Sir Robert Menzies to John Howard apart from Prime Minister Keating who preferred Italian suits.

Anthony Squires has had a long-standing relationship with The Woolmark Company, with the brand becoming one of the first Woolmark licensees. This year will mark 50 years of close collaboration with the Anthony Squires brand.

Enduring quality and style remain at the forefront of the Anthony Squires design team’s objectives and Australian Merino wool continues to be an intrinsic component.

Making full use of the fibre’s versatility along with technological innovation, The Woolmark Company has helped Anthony Squires to produce an Australian first: a 100% Australian Merino wool trench coat that is wind resistant and water repellent. The trench coat also doubles as a lightweight coat featuring a detachable warmer, also made from 100% Australian Merino wool.

“In 2014 we met with Anthony Squires representatives at the Intertextile Shanghai Apparel fabrics trade fair and showed them a fabric we were developing with the Nanshan Group,” explains The Woolmark Company’s Product Development and Commercialisation Manager Jimmy Jackson. “Their immediate interest in exploring the innovative properties of this new fabric sees Anthony Squires as the first brand in Australia to produce the Tempest trench coat - a 100% Australian Merino wool garment that is wind resistant and water repellent.”

During the manufacturing of the outer-layer of the trench coat, the 19 micron Australian Merino wool fibres are pre-stretched and then temporarily set. The fabric then super contracts during the finishing stage, with the end result being a higher weave density. This makes Tempest fabric naturally both wind resistant and water repellent, without the use of chemicals or special finishes, while keeping wool’s natural luxurious touch and superb breathability. It is the first of its kind to be commercially available in Australia.

“We have always had a firm belief that Australia produces the best wool in the world and we have been proud to use it in all of our top-of-the-line garments”, Marina Cherny, Product Development Manager, from Anthony Squires said. “We had been looking for an innovative fabric solution for a trench coat for a while and not seen anything that combined long-lasting weather resistance with the luxurious hand feel offered by Australian wool.

“When The Woolmark Company showed me the product they were helping develop, I was absolutely stunned. I saw it as a revolutionary concept - extra fine quality pure wool with water repellent and wind resistant properties that will last for the life of the garment and without any chemical finishes or coatings! It was exactly what we needed for our exclusive brand.”

The new Australian Merino wool Dillon trench coat, made from Tempest fabric, is available in black and sandstone and is in stores now and available to buy online.