News

The Woolmark Company champions wool’s perennial versatility at Première Vision

16 February 2016

The Woolmark Company will return to Première Vision, Paris, February 16 to 18, to present The Wool Lab Spring/Summer 2017, along with the latest in Cool Wool fabrics to highlight the natural versatility of wool as a trans-seasonal fibre. The global authority on wool can be found at Stand SR2-6S1/ Hall 6.

The Wool Lab Spring/Summer 2017 Bag

Merino ram 
Discover the trans-seasonal properties of Australian Merino wool and explore the latest themes presented in The Wool Lab Spring/Summer 2017.

The Wool Lab is the result of extensive research undertaken by The Woolmark Company’s global network. It connects designers directly with manufacturers through technical skills, know-how and passion and presents inspiring themes for an upcoming season.

The latest edition of The Wool Lab dedicates four out of six themes to a style that is suitable for both womenswear and menswear, demonstrating that wool fabrics continue to become increasingly popular outside of traditional men’s tailoring. Two additional themes have been created, dedicated entirely to sportswear to inspire and influence trends.

With retailers and brands increasingly challenged by undefined seasons and unusual weather patterns, there is heightened demand for trans-seasonal products, which can respond to this challenge. Merino wool is a living, breathing fibre and has a natural and unique ability to regulate temperature providing an ideal solution for premium casual and formal wear whatever the season.

"Première Vision February is an ideal moment in the fashion calendar to emphasise wool's quite unique thermal management characteristics,” explains The Woolmark Company Global Strategic Advisor Peter Ackroyd.

“High twist, Panama and fresco qualities in Cool Wool fabrics feature prominently for men with crepes and summer chiffons for women in new Spring 2017 collections, demonstrating that wool is a perfect fibre for all seasons; a look that follows on from the unprecedented amount of wool presented in January on the runways of Paris, London, Florence and New York for Autumn/Winter 2016/17."

The Woolmark Company continues to work with some of the best manufacturers in the world, producing lightweight Woolmark-certified product; 15 of these partners will be showcasing their Cool Wool fabrics at Première Vision. Visit The Woolmark Company’s stand to find out where you can source Woolmark-accredited Cool Wool fabrics or look out for the sheep in sunglasses visual displayed on our partners’ stands throughout the show – see listing below for where to locate them.

As the athleisure/sports luxe trend continues to enter mainstream fashion, a greater emphasis is being placed on Merino wool to take hold of this market, thanks to the fibre’s ability to combine comfort and flexibility with casual elegance. The newly unveiled themes from The Wool Lab Sport cater to these consumer demands of wanting performance-looking apparel for everyday wear.

"Athleisure is a further demonstration of wool's thermal management qualities and unique breathability for a new leisure look that combines the comfort and flexibility of active sportswear with classically casual elegance.”

In addition, The Woolmark Company is hosting two Première Vision Merino wool seminars on February 17 and 18 in room 405 at 3pm (Wednesday) and 10.30am (Thursday). The seminars will explore the role of The Woolmark Company in the supply chain, provide an understanding of Merino wool’s versatility, detail the latest inspirational themes from The Wool Lab SS17 and provide insights from industry experts. Those wishing to participate are encouraged to RSVP to sally.holditch@wool.com.

The Woolmark Company is also bringing an Australian farm experience direct to Paris. Visitors will be treated to a virtual trip to Australia, thanks to virtual reality headsets, transporting them to a wool-growing property to discover more about Merino wool and its natural environment. 

Cool Wool Partners at Première Vision

  • Altinyildiz, Turkey: Stand 6L14 6M13 / Hall 6 / Alley 6L     
  • Charles Clayton, UK: (Luxury Fabrics)Stand 6K26 / Hall 6 / Alley 6K
  • Cerruti, Italy: Stand 6L2 6M1 / Hall 6 / Alley 6L    
  • Joseph H. Clissold, UK: Stand 6L25 / Hall 6 / Alley 6L
  • Holland and Sherry, UK: Stand 6L25 / Hall 6 / Alley 6L
  • Ipekis, Turkey: Stand 6R12 6S11 / Hall 6 / Alley 6R
  • John Foster, UK: (Luxury Fabrics) Stand 6K26 / Hall 6 / Alley 6K
  • Nanshan, China: Stand 6N18 / Hall 6 / Alley 6N
  • Raymond, India: Stand 6M14 6N15 / Hall 6 / Alley 6M
  • Reid & Taylor, UK: (Luxury Fabrics) Stand 6K26 / Hall 6 / Alley 6K
  • Shandong Ruyi, China: Stand 6N16 6P13 / Hall 6 / Alley 6N            
  • Sanko Textile Co Ltd, Japan: Stand 5P12 5R7 / Hall 5 / Alley 5P     
  • Tallia di Delfino, Italy: Stand 6B1 / Hall 6 / Alley 6B
  • Tosco Co Ltd, Japan: Stand 6C22 6D21 / Hall 6 / Alley 6C
  • William Halstead, UK: (Luxury Fabrics)Stand 6K26 / Hall 6 / Alley 6K