News

ffiXXed announced as Asia finalist for 2013/14 International Woolmark Prize

17 July 2013

Hong Kong, 17th July 2013 – Last night ffiXXed from Hong Kong were announced as the winners of the Asia selection for the 2013/14 International Woolmark Prize, during the award event held at the beautiful W Hotel in Hong Kong.

 

Are you sure you want to continue without including an Image Description? Without it the image may not be accessible to some users with disabilities, or to those using a text browser, or browsing the Web with images turned off.
Model, Kevin Carrigan, Angelica Cheung, ffiXXed designers Kain Picken and Fiona Lau, with Simon Lock.

A judging panel comprising Angelica Cheung, Editor-in-Chief, Vogue China; Bartley Ingram, Head of Art & Visual, Joyce Boutique; Simon Lock, CEO, The Lock Group; Christian Wijnants, International winner of IWP 2012/13; Kevin Carrigan, Global Creative Director, Calvin Klein platinum label, Calvin Klein white label, Calvin Klein Jeans and Calvin Klein Underwear selected the winner.

Angelica Cheung, Editor in Chief, Vogue China explained: “The International Woolmark Prize gives Asian and Chinese designers a global platform to showcase their talents.

ffiXXed were awarded for their stunning wool dress which was inspired by a rug. There was a balance between the surface and form of a rug with the softness of the wool.

ffiXXed designers Kain Picken and Fiona Lau with their winning design
ffiXXed designers Kain Picken and Fiona Lau with their winning design (modelled centre).
Photos: APES PRODUCTION

"It encourages innovation in the use of wool as a raw material, and also in terms of design and creativity.”

Bartley Ingram, Head of Art & Visual, Joyce explained: "The winning team did the best all round presentation. They really put together their ideas in a way that was clear to understand.

"They took every aspect of the competition into consideration and did it in a very innovative way. From their mood boards to the final product they thought about every detail and the purpose of the competition.

"Not only was their use of wool very modern, they created a very fashion forward capsule collection. And their business sense and explanation of the commerciality of their garment really put them in the lead.”

Chosen amongst the 10 most promising talents coming from all over Asia, the winner gains a financial contribution of $50,000 AUD, plus the opportunity to compete in the international competition, representing Asia at the grand final event, taking place in Milan in February 2014.

For the next six months the ffiXXed will be required to develop a capsule collection in Merino wool, to be showcased during an extraordinary event which will showcase the five finalists which will be selected from across the globe.

These designers will compete for the final international prize – an additional $100,000 AUD and the opportunity to be stocked in the most important retailers of the world including Harvey Nichols – London, Saks Fifth Avenue – NY, 10 Corso Como – Milan, Joyce – China, David Jones – Sydney and My Theresa – Germany and online.

Rob Langtry, Chief Strategy and Marketing Officer, The Woolmark Company explained: “We congratulate ffiXXed on winning the Asia regional prize. With the exciting expansion of the prize in in this region, which now covers China, Hong Kong, Japan and South Korea, the Asia award is becoming more competitive and more interesting each year. We look forward to supporting ffiXXed and their journey toward the final event in Milan in February 2014.”

Visit: www.woolmarkprize.com
 
The Woolmark Company would like to recognise the valuable contribution from the following partners:

Nominating bodies

  • China Fashion Association
  • Hong Kong Fashion Designers Association
  • Vogue China
  • Japan Fashion Week 
  • Korea Fashion Association

Retail partners

  • Saks Fifth Avenue
  • David Jones
  • My Theresa
  • Harvey Nichols
  • Joyce
  • 10 Corso Como

For further information, interview or images please contact:

Lisa Lisanti
Senior PR Manager
Lisa.lisanti@wool.com
t. +39 (0) 289 096 705

Melissa Grace 
Marketing Communications Manager     
Melissa.Grace@wool.com
t. +61 (0) 2 8295 3127    

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 25,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

About the International Woolmark Prize:

The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries.

It is an award for the next generation, shifting the focus from glamour to true talent as a way to highlight wool’s eco credentials. It is Woolmark’s social commitment, a sharing of resources to support local artisans.

In keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers.

The award is supported internationally by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Chambre Syndicale De La Couture, Mercedes Benz Fashion Week Madrid and Premsela Foundation.

The regional judging panels have included esteemed industry representatives such as Alexandra Shulman - Editor-in-Chief Vogue UK, Tim Blanks - Editor at Large Style.com, Alber Elbaz - Artistic Director Lanvin, Angelica Cheung - Vogue China editor-in-chief and designers included Narciso Rodriguez, Richard Nicoll and Giles Deacon.