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From Farm to Fashion. The wool supply chain and the consumer

13 June 2013

From Farm to Fashion. The wool supply chain and the consumer is the title of the Forum that IWTO, the International Wool Textile Organisation and The Woolmark Company will host tomorrow, Friday 14 June in Biella. The forum is open to the press and sector stakeholders, and is part of the 82nd International Congress of the IWTO, the annual meeting of the international wool system, which in 2013 will be held in Biella from 12 to 14 June. The event will be viewable via digital streaming on www.iwto.org from 10am Italian time.

From Farm to Fashion
“From Farm to Fashion. The wool supply chain and the consumer” is the title of the forum that the IWTO and The Woolmark Company will host at the 82nd IWTO international congress.

The Forum “Farm to Fashion. The wool supply chain and the consumer” will see debate on the future of wool and its supply chain, from sheep to distribution, providing inputs on how to fully exploit new opportunities offered by today's market.

An important subject of the meeting will be the creation of product value, mixing tangible and intangible components, and guiding the consumer towards purchase; and how the knowledge about wool can be translated into involvement and passion, forming an extraordinary link between tradition and innovation.

The meeting will also provide inputs for the industry’s growth and evolution, with the analysis of fibre marketing and ingredient branding initiatives in the fashion and luxury sectors, a global trend that concerns all operators along the supply chain, from farmer to retailer, called on to put new dynamics and cooperation strategies in place to improve global market performance.

The discussion will be chaired by journalist Antonio di Bella and will see the participation of a large number of speakers, invited by The Woolmark Company and IWTO to dialogue on the themes covered.

Speakers at the Forum will include: Giuseppe Angiolini, President of the Italian Chamber of Fashion Buyers and Owner of SUGAR; Alberto Baldan, CEO of La Rinascente; Ennio Capasa, Creative Director of Costume National; Nino Cerruti, President of the Lanificio F.lli Cerruti; Domenico De Masi, sociologist; Pier Luigi Loro Piana, President and CEO of the Loro Piana Group; Raffaello Napoleone, Director General and CEO of Pitti Immagine; Stuart McCullough, CEO of The Woolmark Company; Andrea Panconesi, CEO of Luisa Via Roma S.p.A.; Franca Sozzani, Director of Vogue Italia and L’Uomo Vogue; and Paolo Zegna, President of the Ermenegildo Zegna Group.