News

ISPO 2012

10 February 2012

Visitors to the 2012 ISPO trade show were treated to a showcasing of more Merino outdoor apparel than ever showcased before, highlighting the growing amount of recognition continually gained within this industry.

The annual show, held in Munich Germany, opened its doors to close to 80,000 visiting industry professionals from more than 100 countries, coming to view the latest trends in the outdoor market.

The Woolmark Company continued to promote its MerinoPerformTM range, this year focussing on the three-tier layering system – a way of dressing which gives the wearer the opportunity to adjust their clothing to the environment as well as to the level of activity.

The Woolmark Company collaborated with trade show organisers to set up Wool Street - an indoor boulevard flanked with trade stands from major sports apparel brands – to help promote the natural benefits of wool in the sporting sector as well as launch a host of revolutionary products.

A key trend which emerged at ISPO was the increase of Merino wool in garments which traditionally used other fibres. American brand Smartwool unveiled a jacket padded with Australian wool, instead of using the more common filler of down. Global Merino launched 100 per cent Merino fabrics for outdoor hiking pants and Craft and Haglofs – which usually produce synthetic-based apparel – have also adopted Merino into their garment collections, such as Craft’s new Merino seamless base layer range.

Education was also on the cards, with The Woolmark Company teaming up with leading European outdoor brand Ortovox to set up the inaugural Wool Lounge. This education area showcased the production pipeline from sheep to shop as well as the benefits of Australian Merino.

As a sign of Merino’s recognised importance in the outdoor and sportswear market, both The Outdoor Retailer Show in Salt Lake City and the ISPO show organised seminars and panel discussions about the return of Merino in sports apparel.

Event Details

January 29 – February 1, 2012

February 3 – 6, 2013

Munich, Germany

www.ispo.com