The Woolmark Company exhibited at Japan Creation, with the aim of supporting and introducing some of the company’s global projects in Japan.
JFW Japan Creation, held November 20-21, is a fashion textile exhibition held during Japan Fashion Week in Tokyo. With about 20,000 visitors it is the biggest textile fair in Japan and attracts top-branded apparel companies and designers alongside key persons from trading companies and wholesalers with leading roles in the expanding mail order sales market and the textile distribution fields.
The Woolmark Company exhibited at the fair, with the aim of supporting and introducing some of the company’s global projects in Japan. Three projects were introduced to the fair’s visitors: The Wool Lab, Cool Wool, and the International Woolmark Prize.
The Wool Lab Autumn/Winter 2013/14
The Woolmark Company presented the latest edition of The Wool Lab at Japan Creation. This edition of The Wool Lab presents nine inspiring themes, with the most interesting new theme being Urban. Each theme is represented by a collection of commercially available yarns and fabrics, plus some exclusive pieces from The Woolmark Company’s archives to stimulate a contemporary reinterpretation.
Positive feedback was received from visitors and The Wool Lab attracted the attention of young students, designers, brands and retailers.
The Woolmark Company presented its Cool Wool campaign to exhibition visitors, detailing the background and specifications of Cool Wool as well as exhibiting marketing support examples such as Cool Wool tickets and point of sales promotions.
Japan currently has nine Cool Wool Guild members, with each submitting Cool Wool fabric swatches for the exhibition.
The Cool Wool Guild members for Japan are:
- Chodai Co., Ltd.
- Kozuka Keori Co., Ltd.
- Kurabo Industries Ltd.
- Miyuki Keori Co., Ltd.
- Nakaden Keori Co., Ltd.
- Nikke(The Japan Wool Textile Co., Ltd.)
- Sanko Textile Co., Ltd.
- Toa Boshoku Co., Ltd.
- Tosco Co., Ltd.
As part of the 41st Best Dresser Awards – which are regarded as one of the most influential fashion awards in Japan – The Woolmark Company launched a Cool Wool Award. A pre-announcement of this award was made at Japan Creation, with the inaugural award granted to Kabuki actor En-no-suke Ichikawa.
International Woolmark Prize
The Woolmark Company dedicated a section of its trade stand to the International Woolmark Prize, outlining the history of the prestigious award, the upcoming global final and biographies of the six regional finalists. A short film on the IWP was also played on rotation.
Country Manager for The Woolmark Company Japan, Toshiya Inoue, was happy with the number of visitors which attended The Woolmark Company’s stand and the feedback received.
“During the two days of Japan Creation our stands were constantly crowded with visitors and were abuzz with excitement,” Mr Inoue said.
“The Wool Lab proved extremely popular with members of the industry and we established some new connections.
“Two high-profile department stores, Sogo-Seibu and Tobu, showed great interest in Cool Wool and discussions are under way for future retail campaigns.”
For further information on JFW Japan Creation visit www.japancreation.com