News

Jenny Kee launches Australian Merino wool knitwear collection

13 May 2015

Iconic Australian designer Jenny Kee, in collaboration with The Woolmark Company, has created a new limited edition Australian Merino wool capsule collection, reminiscent of her recognisable Australiana knitwear from the 1980s.

Working alongside The Woolmark Company, Kee’s new collection, titled A New Beginning, is made from 100 per cent Australian Merino wool and references seminal works from her vintage knitwear, including Blinky Knit which is a modern adaption of the original Koala knit famously worn by Princess Diana on her visit to Australia in 1982 whilst pregnant with Prince William.

For the past 40 years Jenny Kee has remained a remarkable presence within the Australian fashion industry, with a passionately joyous and distinctly Australian approach to her craft.

"As someone who made her name designing quality knitwear it has been a joy to bring my beloved knits back to life. Working with The Woolmark Company has been a very special experience because I was able to work with the finest Italian natural yarn and utilise modern knitting technology in a completely new way. This is a very limited edition capsule collection. Only 50 pieces in each style. Representing my most favourite iconic designs, always inspired by Australian’s unique nature! Thank you Woolmark for giving me this wonderful opportunity to create 'A New Beginning' said Jenny Kee.

Through working with The Woolmark Company, Kee has connected with one of the world’s most important spinners, Zegna Baruffa. The company is one of Australia’s single largest buyers of fine and superfine Merino wool. The Zegna Baruffa premium superfine Merino wool yarn complements Kee’s signature style, allowing for an extravaganza of colours and highlighting Merino wool’s superb colour fastness.

Previously, Kee would employ up to 40 knitters at a time, which could each have up to 30 balls of yarn to knit one jumper. A New Beginning differs from these original jumpers as digital knitting allows Kee to include an abundance of colour through a streamlined manufacturing process.

"A key element of the partnership was to introduce Jenny to the new technologies available to produce a modern remake of her classic knitwear," explained Melissa Grace, General Manager Marketing & Communications, The Woolmark Company.

"It was a challenging but hugely satisfying experience for Jenny being in Hong Kong and meeting with TWC partner factories who were able to bring this collection to life. We are so pleased to see this collection in store and know that we helped Jenny (re) make a piece of Australian fashion history."

Jenny Kee’s A New Beginning Australian Merino wool collection is available in selected speciality stores locally and internationally as well as online at www.jennykee.com.