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Kay Kwok puts wool on London catwalk with SS14 show

8 July 2013

The Woolmark Company has helped Hong Kong-born designer Kay Kwok present his Spring/Summer 2014 collection on the London Fashion Week schedule.

Kay Kwok’s Spring/Summer 2014 collection.Photo: Ge Zhang.The London-based designer joins the growing list of Chinese menswear designers to show outside of China, highlighting the importance of Chinese menswear in the global arena and London as the heart of men’s fashion.

It was The Woolmark Company’s passion and dedication towards fostering emerging designers which initially caught Kwok’s eye, according to The Woolmark Company Hong Kong’s fashion communications manager Vincy Cheng.

“Kwok approached us knowing The Woolmark Company has built a fine reputation and image of wool quality in apparel,” Ms Cheng said.

“He was keen to discover more about wool and the fibre’s benefits so we showed him the 2014 spring/summer edition of The Wool Lab.”

The Woolmark Company also put Kwok in contact with Woolmark licensee Tai Fung Textiles Co. Ltd, the in-kind sponsor who supplied him with wool blend suiting fabrics, composed of up to 70 per cent wool.

Kwok launched is his eponymous label earlier this year, after completing a BA in Fashion Design at Hong Kong Polytechnic University as well as a Masters in Menswear Fashion from the London College of Fashion. He believes that without the support from organisations such as The Woolmark Company, along with GQ China – who presented Kwok’s SS show – he would not be where he is today.

“It unbelievable and very exciting,” Kwok said. “It feels like the turning page of my fashion design life.

“London Fashion Week will definitely be one of the goals I have achieved in my life. There is so much talent that flocks to London, so it’s almost impossible to be in the game without all the support.”