News

Knyttan puts design in consumers' hands

8 April 2015

London-based fashion design/manufacturing company Knyttan is revolutionising the way apparel is made, one stitch at a time.

Knyttan offers the chance to customise a jumper or scarf design via a web app, and have it produced to order at the company’s factory and shop in London. Using a standard industrial knitting machine, the key to customisation lies in the software, allowing for a design to be produced on the item of clothing.

“Knyttan is a young company changing how the fashion industry works” explains Knyttan creative director Ben Alun-Jones. “We’ve modified the way manufacturing happens and now what we’re trying to do is change the way how people design their clothes as well.”

Marta Amat (The Woolmark Company), Ben Alun-Jones (Knyttan), winners Nathalie McCubbin, Martina Simeonova and Holly Halkes with Kirsty Emery (Knyttan).

Marta Amat (The Woolmark Company), Ben Alun-Jones (Knyttan), winners Nathalie McCubbin, Martina Simeonova and Holly Halkes with Kirsty Emery (Knyttan).

Working alongside The Woolmark Company, Knyttan held a competition for UK fashion design students to design a pattern to then be knitted onto a jumper. Students could either submit a digital or hand drawn design and then upload it to the website.

Using The Wool Lab SS16 as a source of inspiration, students took the seasonal themes as a guide and came up with an original design.

"With knyttanOS, we can take a designer’s sketch and turn that directly into the code to control our factory in minutes. This means you can go from sketch to wearing jumper with your design in a couple of hours.”

From more than 100 entries, three lucky winners were chosen to not only see their design turned into reality, but the jumpers then went on sale in Knyttan’s London store.

The winners:

  • Knyttan Prize : Martina Simeonova
  • Industry Prize : Holly Halkes
  • People's Choice : Nathalie McCubbin

Using Italian-spun yarn from the finest Australian Merino wool, Knyttan aims to bring production back to central London by removing the layers between customers, designers and manufacturing, giving everyone more choice for quality clothing. By using templates for each garment, the end user ultimately gets individual stitch control whilst ensuring the expertise of Knyttan’s fashion team is hard-coded into every garment, ensuring the highest level of quality and fit is achieved.