News

Mover wool-filled jacket wins ISPO Award

11 March 2014

Swiss snow sports brand and Woolmark licensee Mover has taken out a prestigious ISPO Award at the sports and outdoor trade show in Germany, showcasing the innovative nature of Merino wool.

Mover’s GORE-TEX® WOOL ANORAK
Mover’s GORE-TEX® WOOL ANORAK was selected winner in the ski segment Outer Layer 2L for its innovation, design, functionality and sustainability.

Finding harmony between being a fashionable snow apparel brand as well as maintaining its reputation at the forefront of technical innovation and development, Mover’s GORE-TEX® WOOL ANORAK was selected winner in the ski segment Outer Layer 2L for its innovation, design, functionality and sustainability.

The ski jacket best embodies the Mover Wool System©. Lined with Woolmark-certified pure Merino wool, which allows for maximum breathability and thermo-regulating properties, the jacket is also water and wind resistant. This wool anorak is the ideal comfort zone between shells and padded garments. Weighing only 850 grams, providing exceptional comfort and freedom in movement for all active skiers, it’s a versatile jacket for professionals and outdoor enthusiasts looking for edge and intrinsic quality.

Mover owner and CEO Nicolas Rochat said he was thrilled the wool anorak had been recognised by the industry.

“Innovation and highly technical apparel has always been entrenched in Mover’s DNA. Having our product recognised by ISPO’s independent judging panel reiterates the vital role that wool – and technical innovation – plays within the lucrative outdoor market.

“Continuing to work closely alongside The Woolmark Company will further enhance Mover’s opportunity to continue producing high-quality snow apparel and cement wool’s rightful place within the industry.”

Every year, ISPO honours the most exceptional sporting goods in the sports industry with the ISPO Award. An international jury of experts consisting of independent sports business professionals evaluates several hundred entries each year, and this year 48 experts travelled to Munich to select the winners for 2014/2015. A total 418 entries from 27 countries were examined and the best products were selected. This premium selection is a seal of quality for both sports business professionals as well as end-consumers.

Mover’s innovative approach to mixing wool with GORE-TEX® rids the need for synthetic insulation and offers maximum breathability and comfort no matter the weather conditions. This outer-layer garment provides a natural way to enhance the pleasure of snow sports and enriches the concept of the layering system.

“Mover was a pioneer in designing ski jackets with wool filling, instead of with synthetics or down,” The Woolmark Company Global Category Manager for Sports and Outdoors Lars Ulvesund said. 

“Innovative developments such this represent the changing face of the activewear market, which is seeing an increasing number of garments made from wool. Mover has long seen the potential for wool in outdoor apparel and it is fantastic to see the wool-filled anorak recognised at the ISPO Awards.

“The Woolmark Company looks forward to developing our work with Mover, to continue to deliver the very best in snow apparel.”