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Rahul Mishra launches at David Jones

15 October 2014

The highly anticipated capsule collection from 2013/14 International Woolmark Prize winner Rahul Mishra launched into David Jones October 14.

Rahul Mishra presenting his collectionThe day before launching in David Jones, Mishra presented his collection, made from 100% mainly superfine Merino wool of around 17 microns,to a group of female woolgrowers in a woolshed near Goulburn, NSW.

"The farm visit was inspiring and humbling, seeing the environment where the fibre starts from and the people and animals that grow it has convinced me even more why wool is the perfect sustainable fibre for the future not just for winter but warmer months as well."

Hailing from India, Mishra was awarded the coveted prize in February 2014 in Milan, after impressing an esteemed panel of judges including Alexa Chung, Tim Blanks, Franca Sozzani and Frida Giannini.

The six piece collection, to be sold through David Jones’ Sydney store, was selected from Mishra’s International Woolmark Prize-winning collection which was made of lightweight Merino wool featuring progressive hand embroidery on beautifully tailored and sculpturally designed pieces, including a cape-style jacket and fitted tube-style dress.

Inspired by Maurits Cornelis Escher, the graphically designed embroidery tells a story of the evolution from an eight-petal lotus, exploring the metamorphosis of the shape; which morphs into complex structures, representing the city landscape. The designs reflect the lifecycle of wool; the journey it takes from the organic land and its natural state, through to the concrete cities where it’s redesigned and reinvented.

"I am thrilled to be stocked in some of the best retailers in the world thanks to The Woolmark Company," explains Mishra. "It is going to be really great for our brand on the commercial front, getting into these stores is a dream for any designer. The international exposure since winning the award has been immense and has provided us global coverage like never before."

The Rahul Mishra International Woolmark Prize collection will be stocked in Australia exclusively by David Jones, and will retail internationally in Harvey Nichols – London, Saks Fifth Avenue – New York, 10 Corso Como – Milan, Colette – Paris, Joyce – Hong Kong, Isetan Mitsukoshi – Japan and online at mytheresa.com

"The judging panel in Milan were amazed by the skill and craftsmanship in Rahul’s collection," explained Donna Player, Group Executive Merchandise David Jones. "He is well deserving of the recognition. We are very pleased to be presenting this unique collection which carries with it such a great story of success, to our customers at David Jones."

The International Woolmark Prize crosses borders and cultures and has been revived for a new generation of emerging talent. It has quickly become one of the most coveted fashion awards of our time and continues to look at new ways to take wool into the future.

"The International Woolmark Prize is an ongoing commitment by The Woolmark Company," explains The Woolmark Company Managing Director Stuart McCullough. "It is a commitment to the finest emerging talent in fashion design right across the world and a commitment to celebrating the infinite potential of Merino wool.

"The award highlights how innovative Merino wool is and Rahul Mishra’s winning collection is a fine example of this. Having retail partners such as David Jones support the award and commercialise the product encourages emerging talent and reaffirms the Woolmark brand’s deep connection with the international fashion industry."