News

Sports brand Australian takes Merino wool’s natural performance to centre court at ATP Masters Series

4 May 2016

An exciting new collaboration between The Woolmark Company and iconic Italian sportswear brand Australian goes live during the Internazionali BNL d’Italia tennis tournament held in Rome from May 2 to 15.

Australian

Tournament staff and directors dressed in a 100% Merino wool polo shirt and sweater.
PHOTO: Francesco Panunzio

ATP PLAYER PAOLO LORENZI IS THE FIRST TO PLAY IN THE MERINO WOOL T-SHIRT CREATED BY ITALIAN SPORTSWEAR BRAND AUSTRALIAN.

Australian’s ATP player Paolo Lorenzi will be the first person to wear the T-shirt from the Merino wool collection created by Australian.

The Merino wool collection offers a modern winning performance due to the many excellent qualities of the wool fibre, such as natural breathability, elasticity and odour resistance, which are ideal for active sportswear.

The fabric of choice for the whole collection is pure Merino wool Jersey and the collection is made in Italy in its entirety, from fabric manufacturing to garment production.

Dressing in 100 per cent Merino wool is not only Paolo Lorenzi but also the tournament staff and directors, whose polo shirt and sweater uniform is composed of 100 per cent Merino wool.

These official tournament polo shirts and sweaters are also available to buy in Australian’s shops at the stadium.