News

The English gentleman comes alive in wool

10 January 2013

The true English gentleman will know the value of rich, natural fibres such as wool – and the event at Spencer House during London Collection: Men’s was testament to that.

Richard Nicoll’s Autumn/Winter 2013 show at the London Collections Men
Richard Nicoll’s Autumn/Winter 2013 show at the London Collections: Men.

Guests including Anna Dello Russo, Richard Nicoll, Nicholas Coleridge, Dylan Jones, Tim Blanks, Colin McDowell and Natalie Massenet attended the live styling presentation, called ‘The English Gentleman’, which covered every possible occasion and was the result of collaboration with The Woolmark Company and Savile Row Bespoke, with styling from Jo Levin, Creative Fashion Director GQ. 

The bespoke tailors of Savile Row, along with London’s best shirt makers and hatters presented the modern face of British elegance. The presentation was a reminder of the fact that London is the world capital of masculine style, and has been for over two centuries. It captured the heritage of the British weavers and their fabric workmanship, by the prominence of worsted and woollen wool suitings and accessories used throughout the presentation.
 
‘The English Gentleman’ took the form of a presentation featuring a mix of models and London men, dressed by Savile Row’s famous tailors. More than 50 men were dressed in seven of the glorious rooms inside Spencer House, London’s preeminent private palace. The tailoring represents a powerful combination of beautiful materials - principally fine wool fabrics – and first class craftsmanship.

Mr Levin commented, “The idea to create ‘The English Gentleman’ at Spencer House was to walk through the lifestyle of a traditional English gentleman, from military through to shooting and fishing, to black and white tie, taking in business suits, winter overcoats and smoking jackets along the way, providing a collective presentation from the masters and craftsmen of Savile Row and St James’s.  British fashion has always, and continues to be a source of inspiration for the world of fashion, inspiration that also transpires through to womenswear.

“In the collaboration with Savile Row and The Woolmark Company, together we have created a celebration of the English gentleman, using wool liberally, as it has always been used over time, it allowed us to encompass the versatility of wool in rustic tweeds and superfine suitings, all styled and accessorised with traditional attire from St James’s. Menswear fashion is renowned for using wool as the hero fibre due to its flexibility, richness of colour and quality aspects, and is a dream fibre for designers who use it to create the finest lightweight suits to thick and heavy military coats, and supersoft knitwear.”

In addition to the presentation at Spencer House, The Woolmark Company partnered with Jonathan Saunder, Richard Nicoll, Richard James and E.Tautz during London Collection: Men’s to further showcase how traditional wool fabrics have been revived and made with a modern twist – ensuring menswear stays modern, stylish, relevant and most of all, natural.

For further information, images, fabric samples, interviews please contact:

Lisa Lisanti
Senior PR Manager
Lisa.Lisanti@wool.com  
t. +39338 842 4913  

Kara Hurry
Regional Marketing Manager
Kara.Hurry@wool.com
 +44 7943 235 890