News

The voice of the mountains joins the voice of wool

22 March 2013

Pioneering mountaineering brand ORTOVOX has partnered with The Woolmark Company, as it continues to provide the most innovative outdoor apparel to sports enthusiasts across the world.

 

Leading outdoor company ORTOVOX has partnered with The Woolmark Company to ensure high-quality and innovative outdoor apparel is continued to be produced
Leading outdoor company ORTOVOX has partnered with The Woolmark Company to ensure high-quality and innovative outdoor apparel is continued to be produced.

Having evolved from an avalanche rescue company more than three decades ago in Germany, ORTOVOX has become Europe’s leading innovator in outdoor apparel, with Merino wool central to its range of high performance apparel.

“We have put our trust in Merino since 1995. That is 17 years of experience working with the most functional of all natural fibres,” ORTOVOX Head of Product Christoph Kirsch said.

Not only does ORTOVOX trust the renewable fibre, it has researched its provenance right back to the farm. Company representatives recently visited Tasmanian woolgrowers to help source the most suitable fine Merino wool for its extensive range of base, mid and outer-layer garments.

“It is very important to us to see where Merino wool is grown, to meet with the people who manage the land and the animals behind the fibre. We want to be able to share the great story of wool with our consumers and Australian Merino wool has a great story to tell,” Mr Kirsch added.

Proudly the global authority on wool performance, The Woolmark Company is owned by Australian Wool Innovation via more than 27,000 woolgrowers who produce the natural fibre across all Australian landscapes - from the outback to the snow.

The Woolmark Company CEO Stuart McCullough said partnering with ORTOVOX was a perfect fit.

“Both companies have a focus on quality and performance standards, both share a love of Merino wool and its versatility,” Mr McCullough said. “We welcome the company as a Woolmark licensee and very much look forward to working in wool with ORTOVOX.”

Click here to read about the benefits of Merino wool in sportswear.

About ORTOVOX

Established in 1980, ORTOVOX has developed from the leading hardware company in the field of avalanche safety to a true expert in wool apparel as well. The German company has worked with wool since 1988 and focused on Merino wool since 1995. ORTOVOX regards apparel as a whole system. From 1st layer items, through 2nd to 3rd layer, wool is used in every single layer, always finding new and innovative solutions which have been awarded with innovation prices regularly over the past years.