News

The Woolmark Company at SpinExpo Shanghai

3 September 2013

The Woolmark Company will showcase a selection of Merino wool innovations, trends and industry services at SpinExpo Shanghai from September 3 to 5.

The Wool Lab Autumn Winter 2014 2015On display at the The Woolmark Company stand will be the latest edition of The Wool Lab, produced each season in Italy. This is a tool which is widely used by the industry which selects the best wool products worldwide and identifies the emerging trends from fashion, design, art, pop culture, music and other fields.

Some of the latest highlight Merino wool product innovations created by The Woolmark Company partners will be presented at Spin Expo including:

Merino Air

Developed in collaboration with Consinee Group, this yarn combines bulk without weight by adding air to the yarn without compromising strength and integrity. This pure new wool yarn uses special spinning technology which 'knits' wool into a continuous length with enough strength and extensibility to be knitted into coarse gauge knits. The unique crimp and softness of Merino wool is used to full advantage in this yarn.

Distressed Merino

This yarn builds on the success of the Merino Retract innovation developed previously where the principle is to use the unique felting propensity of wool to contract and create new texture. The innovation, developed in collaboration with specialist space dyers Sundeli, is that the yarn has been randomly treated along its length to create sections that felt and sections that don’t felt. The result when knitted and 'boil washed' is a random felt/no-felt effect that is unique to wool.

A new way to dye Merino Vintage will also be presented, along with the Sculptured Merino innovation.

The Woolmark Company  Project Manager Knitting, Zhu Mei, will also be hosting two seminars on the latest edition of The Wool Lab at SpinExpo Shanghai, on Tuesday September 3 at 12.30pm; and Wednesday September 4 at 3.45pm in the Seminar Area. For more details email infochina@wool.com. The latest edition presents seven inspirational themes proposed for the upcoming Autumn/Winter 2014-15 season.

Another development by The Woolmark Company is the launch of a new service for all companies involved in the wool production pipeline.

The Looking For Wool sourcing guide is an online directory which will enable businesses to source wool and wool-rich products for both the apparel and interiors sectors.

The online tool can be accessed via woolmark.com/lookingforwool and The Woolmark Company encourages companies across the world to take part in this unique opportunity.

The guide provides one central location for buyers to source all types of wool-related products, including raw wool, tops, yarns and fabrics. It enables global companies – suppliers and manufacturers – to easily and freely promote their products.

Company registration is free and is open to any company producing product containing more than 50 per cent wool content. Those which register are responsible for entering their company’s information and can enter as little or as many details as they wish.

The Woolmark Company will be located at stand A03.

For further information, interview or images please contact:

Melissa Grace
Marketing Communications Manager
melissa.grace@wool.com
t. +61 (0) 2 8295 3127


The Wool Lab – seven inspirational themes for Autumn/Winter 2014/15

1. The Club
This theme is inspired by the relaxed but sophisticated elegance of the members of the prestigious London Clubs, well suiting the increasingly evident look for a formal but contemporary elegance, with a touch of nostalgia for the early-1900s.

2. Highlands
The mood was inspired by two trends becoming more and more evident: the coming back of the jacket and of tweed or tweed-look fabrics. The triumph is the colours of Highland’s nature.

3. Simple Chic
The theme is a hymn to simplicity. Very special fabrics and yarns reinforce and give a tone to the simplicity of the lines and the overall minimalism of the taste.

4. Fairy Tale
Romantic and magic, symbolising a will to escape, the trend is inspired by the enchanted world of fairy tales.

1. The Club
This theme is inspired by the relaxed but sophisticated elegance of the members of the prestigious London Clubs, well suiting the increasingly evident look for a formal but contemporary elegance, with a touch of nostalgia for the early-1900s.

5. Street Market
Inspired by the mix and match atmosphere of Camden Town, the flea market in London which has been a symbol of streetwear trends for generations. Self-fashion is extremely trendy in the urban wear market, with a mix of tastes and styles, vintage and contemporary, for a very cool and personal way to dress.

6. Cinque Ports
The theme is inspired by earth and sea. Austere but fascinating places on the shores of the English Channel.

7. Xtreme Knitwear
It is becoming more and more evident the trend of the great return, in all its versions, is knitting. Wool expresses its highest creativity in this area, especially with thick yarns, chain yarns, with a slubby, soft and compact touch.

For more information go to The Wool Lab AW14/15.

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

About SpinExpo Shanghai

SpinExpo Shanghai presents a truly international top level offer in the field of fibres, yarns for knitting, circular knit and weaving (fabrics and upholstery), socks, laces, labels and technical textiles.

For more information go to www.spinexpo.com.