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The Woolmark Company presents The Wool Lab and Cool Wool at Japan Creation

20 November 2013

The Woolmark Company is proud to present the autumn/winter 2014/15 edition of The Wool Lab at the November edition of Japan Creation in Tokyo, along with the latest fabric collections from the Cool Wool Guild members in Japan.

The Wool Lab Autumn Winter 2014 2015The Wool Lab, a seasonal guide to the most inspiring wool trends and best products, is created to inspire and inform fashion professionals regarding the infinite potential of Merino wool. A trend book and a sourcing guide, the tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool products worldwide and identify the emerging trends from fashion, design, art, pop culture, music and other fields.

The Wool Lab is created each season in collaboration with the world’s most innovative and quality-oriented spinners and weavers. It is a collection of the most beautiful wool products, commercially available, and in line with the leading fashion and textile trends.

The tool is available free of charge and upon request for designers, manufacturers, retailers, fashion and apparel brands and to all the professionals of the fashion industry, to provide a concrete sourcing service, putting them in contact with the world’s best wool suppliers. It’s visible at Japan Creation Tokyo at The Woolmark Company’s booth at J-L1, and presents seven inspiring themes for the upcoming autumn/winter season.

The Woolmark Company will also be promoting its Cool Wool campaign as it works with Japan’s premium wool weavers specialising in lightweight Merino suiting fabrics. The latest fabric collections from members of the Cool Wool Guild in Japan will also be exhibited.

The Cool Wool members in Japan are: Chodai Co., Ltd; Kozuka Keori Co., Ltd; Kurabo Industries Inc; Miyuki Keori Co., Ltd; Nakaden Keori Co., Ltd; Nikke (The Japan Wool Textile Co., Ltd.); Sanko Textile Co., Ltd; Toa Boshoku Co., Ltd; and Tosco Co., Ltd.

The Wool Lab – seven inspirational themes for autumn/winter 2014/15

1. The Club
This theme is inspired by the relaxed but sophisticated elegance of the members of the prestigious London Clubs, well suiting the increasingly evident look for a formal but contemporary elegance, with a touch of nostalgia for the early-1900s.

2. Highlands
The mood was inspired by two trends becoming more and more evident: the coming back of the jacket and of tweed or tweed-look fabrics. The triumph is the colours of Highland’s nature.

3. Simple Chic
The theme is a hymn to simplicity. Very special fabrics and yarns reinforce and give a tone to the simplicity of the lines and the overall minimalism of the taste.

4. Fairy Tale
Romantic and magic, symbolising a will to escape, the trend is inspired by the enchanted world of fairy tales.

5. Street Market
Inspired by the mix and match atmosphere of Camden Town, the flea market in London which has been a symbol of streetwear trends for generations. Self-fashion is extremely trendy in the urban wear market, with a mix of tastes and styles, vintage and contemporary, for a very cool and personal way to dress.

6. Cinque Ports
The theme is inspired by earth and sea. Austere but fascinating places on the shores of the English Channel.

7. Xtreme Knitwear
It is becoming more and more evident the trend of the great return, in all its versions, is knitting. Wool expresses its highest creativity in this area, especially with thick yarns, chain yarns, with a slubby, soft and compact touch.

About Cool Wool:

The Woolmark Company is working with Japan’s premium wool weavers specialising in lightweight Merino suiting fabrics to reintroduce their successful Cool Wool campaign.

Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron. The fabric/garment surface is clean and smooth. Cool Wool Fabrics and garments carrying the Woolmark are normally 100 per cent Pure New Wool but can include blends of wool with fine animal fibres. For fabrics and garments where wool is blended with other natural fibres (cellulosic or silk), the Cool Wool label is used in conjunction with the Woolmark Blend logo. The inclusion of elastane-type filaments to impart stretch characteristics to the fabric is permitted.

www.coolwool.com

About Japan Creation

With about 20,000 visitors it is the biggest textile fair in Japan and attracts top-branded apparel companies and designers alongside key persons from trading companies and wholesalers with leading roles in the expanding mail order sales market and the textile distribution fields.

Japan Creation showcases textiles with high-quality/high-added value based on original seasonal trends featuring convergence of the top domestic companies from the main textile producing regions.