News

The Woolmark Company unveils The Wool Lab Autumn/Winter 2017/18 at Pitti Uomo

14 June 2016

Continuing to present the best selection of commercially available wool fabrics and yarns, The Woolmark Company unveils its latest seasonal guide, launching The Wool Lab Autumn/Winter 2017/18 exclusively at Pitti Uomo, held June 14-17.

An inspirational tool, the latest edition of The Wool Lab dedicates three out seven themes to a style that is suitable for both womenswear and menswear, highlighting the continuation in the rise of androgynous dressing. For the first time The Wool Lab dedicates a theme to homeware products and interior textiles, as wool fabrics continue to become increasingly popular outside of traditional men's tailoring.

The Gentleman’s Ride theme is inspired by the iconic Distinguished Gentleman’s Ride that is a celebration of the art of being dapper and the style of classic custom motorcycles. The finest suit comes to be the dress code of contemporary men who are naturally able to combine an elegant style with an adventurous spirit. The classic structures and patterns, such as the Prince of Wales or the Glenn Check, enhance the exquisiteness of the suits.

The Radical Culture theme is built around the allure of the 1970s, where the spirit of independence and femininity is reinterpreted by a new generation of women who want to be elegant but with a higher gear. The juxtaposition of fabric coat and printed dresses is one of the key outfits of the theme. The decades-old silhouettes and colours are redesigned to create a cutting-edge wardrobe.

Athleisure is a mix-and-match of fashion elements with functional pieces, giving rise to a luxurious look. A relaxed and sophisticated lifestyle is expressed by gently cut shapes and diagonal lines that, made up of technical and performance fabrics, evoke the world of sport and youthfulness, which is also enhanced by the colour palette.

One of the aims of clothes is to make people feel protected and, the Safe theme, apt for womenswear and menswear, takes inspiration from military-style dressing, preserving the importance of warm, voluminous and protective clothes. The sturdy fabric patterns are studied for lighter weights allowing different layers to be worn and creating a more fresh and contemporary look, while creating that feeling of protection.

The Breakaway style is for younger generations who want to break the rules. They want to be free of choosing the way they live and the way they dress. Young generations are able to mix different shapes and volumes, having taken a leaf out of their parents’ book to create a unique blend of clothing with particular attention to details.

In the Urban Farmers theme, nature reconquers urban spaces thanks to a new generation of farmers who wants to enhance the concept of “living and working locally”. Their daily wardrobe is a mélange of traditional workwear with a touch of class. The lightness of clothes is an essential qualification and the colour palette takes inspiration from the natural colour of vegetables in an urban environment.

Wool is not only used for garments but also for creating homeware products and interior textiles. In the Laboratorio theme, masterpieces come alive from patterns taken from the archives and memories of handlooms. The new artisan’s life philosophy mixes old and new technologies in order to create colourfast textiles for clothes and home products. The brightness of tones, geometrical patterns and structures create a unique piece of handicraft.

The Wool Lab is created by The Woolmark Company in collaboration with the most innovative and quality-oriented spinners and weavers from across the world. Each season, more and more fashion professionals look forward to seeing the latest edition of The Wool Lab as it offers the chance to explore a concrete sourcing guide for the best commercially available fabrics and yarns in the world.

After the exclusive launch at Pitti Uomo, The Wool Lab AW17/18 will be presented at the most important trade shows worldwide, and will be available through The Woolmark Company’s global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.

TECHNICAL DETAILS:

The Wool Lab Autumn/Winter 17/18 presents seven inspirational themes.

1. GENTLEMAN’S RIDE

Inspirations
Inspired by The Distinguished Gentleman’s Ride phenomenon that is spreading worldwide. The finest suit comes to be the dress code of contemporary men who are naturally able to combine an elegant style with an adventurous spirit.

Materials
100% Wool, Wool/Silk, Wool/Cashmere, Wool/Mohair

Structures & Patterns
Glenn Check, Prince of Wales, Pinstripes, Checks, Stripes, Flannel

Jersey & Knitwear
Lightweight Jersey

Colours
Blue, Grey, Black, Brownish, Colour Accents

2. RADICAL CULTURE

Inspirations
The essence of the 1970s, the spirit of independence and femininity is reinterpreted by a new generation of women. The decades-old silhouettes and colours are redesigned to create a cutting-edge wardrobe.

Materials
100% Wool, Wool/Mohair, Wool/Silk, Wool/Cotton

Structures & Patterns
Macro-checks, Fancy coats, Pajama prints, Micro-flower prints

Yarns & Knitwear
Bouclè, Jacquard, Milan stitch

Colours
Burnt brown, Mustard, Teal, Dark camel, Orange, Blue

3. ATHLEISURE

Inspirations
Fashion elements are combined with functional pieces in order to create a new luxe look. Gently cut shapes made up of technical and performance fabrics express a relaxed and sophisticated lifestyle.

Materials
100% Wool, Wool blend with Technical fibres, Wool/Silk, Wool/Tencel, Wool/Viscose

Structures & Patterns
Panama, Twill, Plain, Geometric print, Padding, Quilting

Jersey & Knitwear
Fluid, Jacquard, Mesh

Colours
White, Black, Blue, Orange, Metallics

4. SAFE

Inspirations
The growing desire for safety and freedom develops into a way of life. The clothes are warm and protective, voluminous but lightweight, a functional and refined layer-on-layer style.

Materials
100% Wool, Wool/Cotton, Wool blend with Technical fibres

Structures & Patterns
Panama, Twill, Plain, Padded, Coated, Double weave, Triple weave

Jersey & Knitwear
Link link, Fleece, Chunky Knit

Colours
Grey, Blue, Black, Cold Green

5. BREAKAWAY

Inspirations
Young generations that goes against the current in the way they live and in the way they dress. Different volumes and garments stolen from their parents' wardrobe to create a unique mix of clothing, apparently random but fine-tuned in all the details.

Materials
100% Wool, Wool/Cotton, Wool/Polyester, Wool/Polyamide

Structures & Patterns
Twill, Plain, Classic Tartan checks, Denim

Yarns & Knitwear
Mouliné, Jacquard knit, Mélange

Colours
Black & white, Colour accent

6. URBAN FARMERS

Inspirations
Nature reconquers urban spaces thanks to a new generation of farmers, who are representative of a ‘living and working locally’ approach to life. Traditional workwear combined with a stylish and personal touch is their day-to-day wardrobe.

Materials
100% Wool, Wool/Cotton, Wool/Linen, Wool/Hemp

Structures & Patterns
Chambray, Checks, Micro pattern, Denim, Canvas, Flannel, Viyella

Jersey & Knitwear
Mélange, Jacquard

Colours
Bright green, Grey, Blue, Brown, Orange, Aubergine

7. LABORATORIO

Inspirations
Patterns taken out of the archives, memories of handlooms come back to a new life. This is not only the products’ philosophy but the new artisan's life philosophy as well. Life is a masterpiece of art. The places where it all happens is the secret. Wool is used mixing old and new technologies in order to create not only textiles for garments but also for homeware products that take part of the “new artisan world”.

Materials
100% Wool, Wool/Cotton, Wool/Silk, Wool/Hemp, Wool/Linen

Structures & Patterns
Jacquard, Geometrical patterns

Colours
Pastels, Bright tones