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The Woolmark Company unveils The Wool Lab Spring/Summer 2017 at Pitti Uomo with a focus on wool in the sports industry

12 January 2016

Continuing to present the best selection of commercially available wool fabrics and yarns, The Woolmark Company is proud to launch its latest seasonal guide, The Wool Lab Spring/Summer 2017, exclusively at Pitti Uomo, being held January 12-15.

The Woolmark Company unveils The Wool Lab Spring/Summer 2017 at Pitti Uomo with a focus on wool in the sports industry.

The latest edition of The Wool Lab dedicates four out of six themes to a style that is suitable for both womenswear and menswear, demonstrating that wool fabrics continue to become increasingly popular outside of traditional men’s tailoring. Two additional themes have been created, focusing on wool in sport and activewear.

The Generations theme, the most traditional ongoing theme of the tool this season, is dedicated to fundamental family figures. Sons and daughters emulate their parents’ style and desire to look like them, with different generations expressing a shared identity. The luxury quality of wool textiles meets the design of traditional suits and jackets, dresses and knitwear; an evident trend that has an interesting impact in the choice of style, fabrics and patterns.

The Barber’s theme is where the old fashioned job is reinterpreted by young generations, influencing the male identity. Charming places come back to life, where men talk about public concerns and contemporary issues. The most classical fabric patterns are studied for lighter weights allowing a more fresh and contemporary look as the style of dress makes an important return.

The Asian Flair themepresents an understated sensuality inspired by oriental feelings, where the everyday life of women enhance their femininity, wearing voluminous but lightweight skirts and transparent embellished dresses. The colour palette evokes Asian customs and landscapes.

In the Informal theme, the informalway of dressing looks as comfortable as refined, thanks to rigorous but creative new cultural interpretations of a contemporary lifestyle. The mix and match of jackets and utility pieces brings a sense of formality to a casual style.

Once again, the New Makers themeis dedicated to innovativetechnologies able to combine traditional arts and experimental techniques; a new design movement imagines changing surfaces applied to strict shapes. The mission is merging the three-dimensional with the two-dimensional world, in order to create a forward-looking aesthetic.

Materiae is focused on artists as new artisans that take inspiration from the earth, using ancient techniques for unexpected and contemporary fabrics. It presents a blend of cultures, colours and atmosphere. Materials are raw, expressive, made of vibrant materials; fabrics are dense but lightweight.

Pitti Uomo will also be the launch pad for a new sourcing tool completely dedicated to Sport in all its forms, emphasising the fibre’s benefits and unique technical performances.

More and more, wool is cementing its rightful place in the sports and outdoors market. Merino wool is one of the world’s the most versatile natural fibres and perfectly meets the needs of contemporary consumers whilst also meeting the demanding needs in active sport. Besides from being 100 per cent natural, Merino wool is highly breathable, naturally elastic, thermo-regulating, antistatic, odour resistant and UV-resistant.

The Wool Lab Sport shows the potential of Merino wool and unveils the fibre’s incredible fineness, softness and lightness: features that make wool the most comfortable choice and the ultimate performance fibre for activewear.

The Wool Lab Sport highlights a selection of fabrics and yarns produced for sportswear, suitable for all seasons, presented in two distinct moods: Sport Active and Sport Stylish.

Sport Active
The Sport Active theme presents the most technically performing wool fabrics and yarns, mixed with technical fibres, to ensure the best results during physical activity. Examples of this theme highlight the technology enriched with the most innovative finishing and treatments, suitable to match every climate and discipline, indoor and outdoor.

Sport Stylish
Sport Stylish expresses the role of Merino wool as a fundamental element to the classic wardrobe of the most refined and exclusive sports such as golf, horse-riding, sailing and polo. The Sport Stylish theme perfectly combines performance with elegance, highlighting the natural benefits and technical features guaranteed by the fibre mixed with comfort and style.

The Wool Lab Preview Magazine SS 17 will also be available to buy at Pitti Uomo. This is a printed version of The Wool Lab Preview containing images of fabrics aligned to the season’s macro themes. The Wool Lab Preview Magazine is released in line with The Wool Lab Preview and is available to buy at the world’s most important bookstores as well as online at http://www.modeinfo.com

The Wool Lab is created by The Woolmark Company in collaboration with the most innovative and quality-oriented spinners and weavers from across the world. Each season, more and more fashion professionals look forward to seeing the latest edition of The Wool Lab as it offers the chance to explore a concrete sourcing guide for the best fabrics and yarns in the world.

After the exclusive launch at Pitti Uomo, The Wool Lab SS17 will be presented at the most important trade shows worldwide, and will be available through The Woolmark Company’s global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.

For further information, please contact your local PR representative.

Technical details:

The Wool Lab SS17 presents seven inspirational themes.

1. Generations

The family figure turns to be fundamental; sons and daughters look up to their parents and desire to look like them. Different generations express a shared identity. The luxury quality of wool textiles meets the design of traditional suits and broken suits, dresses and knitwear.

Materials
100% wool, wool/linen, wool/silk, wool/cashmere, wool/mohair

Structures & patterns
Glenn check, Prince of Wales. Pinstripes, checks, stripes, seersucker, hopsack

Jersey & knitwear
Lightweight knitwear

Colours
Blue, grey, white, brown, pastels

Topics
Offspring

2. Barber's

The old fashioned job reinterpreted by young generations, influencing the male identity. Charming places comes back to life, where men talk about public concerns and contemporary issues. The most classical fabric patterns are studied for lighter weights for a more fresh and contemporary look for an authentic lifestyle.

Materials
100% wool, wool/mohair, wool/silk, wool/cotton

Structures & patterns
Glenn check, pinstripe, houndstooth,checks, twill, crossbred, Panama,denim

Yarns & knitwear
Links, mélange, yarns, jacquard

Colours
Brown, blue, all vintage shades

Topics
Beard

3. Asian Flair

An understated sensuality is inspired by oriental traditions. In everyday life women enhance their femininity wearing voluminous but lightweight skirts and transparent embellished skirts and dresses. The colour palette evokes Asian customs and landscapes.

Materials
100% wool, wool/silk, wool/viscose, wool/modal, wool/tencel

Structures & patterns
Panama, twill, plain embroidery, floral prints, jacquard

Colours
Pastels, neutral, accent colour

Topics
Hanbok

4. Informal

The informal way of dressing looks as comfortable as refined, thanks to rigorous but creative new cultural interpretations of a contemporary lifestyle. The mix and match of jackets and utility pieces brings a sense of formality to a casual style.

Materials
100% wool, wool/cotton, wool/silk, wool/linen, wool/ramie, wool/viscose, wool/tencel

Structures & patterns
Panama, twill, plain, micro-pattern, fluid denim

Jersey & knitwear
Fluid, Milan stitch

Colours
White, black, neutral tones

Topics
Easy wear

5. New Makers

By adopting innovative technologies able to combine traditional arts and experimental techniques, a new design movement imagines changing surfaces applied to strict shapes. The mission is merging the three-dimensional with the two-dimensional world, in order to create a forward-looking aesthetic.

Materials
100% wool, wool/cotton, wool/silk, wool blends with technical fibres

Structures & patterns
Panama, twill, plain, bonded, treatments, coating, 3D effect

Jersey & knitwear
3D effect, fancy yarns

Colours
White, grey, light changing colours

Topics
Experimental

6. Materiae

Artists as new artisans take inspiration from the earth using ancient techniques for unexpected and contemporary fabrics. A blend of cultures, colours and atmosphere. Materials are raw, expressive, made of vibrant matter, fabrics are dense but lightweight.

Materials
100% wool, wool/cotton, wool/silk, wool/hemp, wool/linen

Structures & patterns
Panama, twill, plain, madras, embroidery, revised ethnic prints, leno weave, jacquard

Yarns & knitwear
Handmade, mouliné

Colours
Earth

Topics
Matter

The Wool Lab Sport presents two inspirational themes.

1. SPORT ACTIVE

The most performing wool fabrics and yarns, mixed with technical fibres to ensure the best results during physical activity.

Materials
100% virgin wool, wool/elsastane, wool/polyester, wool/polyurethane, wool/polyamide, wool/nylon

Structures and patterns
Wool wadding, ripstop

Jersey and knitwear
Jacquard knit, single jersey, fleece, mesh

2. SPORT STYLISH

Sport Stylish expresses the role of Merino wool as a fundamental element of the classic wardrobe of the most refined and exclusive sports such as golf, horse-riding, sailing and polo.

Material
100% virgin wool, wool/silk, wool/modal, wool/tencel, wool/elastane, wool/polyester
Wool/polyurethane, wool/linen/polyamide, wool/nylon, wool/cotton

Structures & Patterns
Melton, plain, diagonal, Panama, denim, classic tailor patterns, ripstop

Jersey and knitwear
Jacquard, ribs, singles jersey, Milan stitch, Mesh, piquet, fleece