News

USA celebrates its first Wool Week in support of the Campaign for Wool

15 October 2012

It’s not every day you see a flock of 30 sheep right in the heart of downtown Manhattan. But, for the USA’s inaugural Wool Week celebrations held in September, New York City’s Bryant Park was transformed into an interactive woolly wonderland.

New York City’s Bryant Park was turned into a woolly wonderland to celebrate Wool Week and launch the Campaign for Wool’s Interiors Program
New York City’s Bryant Park was turned into a woolly wonderland to celebrate Wool Week and launch the Campaign for Wool’s Interiors Program.

The Campaign for Wool launched its Interiors Program and played host to Wool Uncovered – a wool installation held in the park, offering a richly coloured carpet and stunning wool bed.

Supported by The Woolmark Company and organised by the British Wool Marketing Board, Campaign for Wool brought a rural environment to downtown New York with the aim of educating consumers and celebrating all things wool.

Account manager for The Woolmark Company USA, Sonny Puryear, moderated a special panel during the celebrations, which focussed on the fashion industry.

“Even though the Campaign for Wool was launching its Interiors Program we still felt it was important to connect people with other areas,” Mr Puryear said.

“Titled ‘Wool and the Fashion Industry’ I was joined by Timo Weiland designer Alan Eckstein, co-founder and CEO of Line Knitwear John Muscat and Esquire magazine fashion director Nick Sullivan

“Topics covered included telling personal experience with wool, trends and the use of natural fibres in the industry today and environmental attributes of wool and the importance of wool to the fashion industry.

“We also had a Q and A time with the audience, with consumers asking about caring for your woollen garment and also where we recommend shopping for woollen apparel.”

Spearheaded by HRH The Prince of Wales, the Campaign for Wool aims to educate consumers about the fibre’s unique and natural benefits. With Wool Week USA concentrating on interiors and furnishings it is hoped that consumers become more aware of The Woolmark Company’s Interiors Program and choose to use wool when furnishing their homes.

The Woolmark Company’s Interiors Program targets bedding, carpets, interior fabrics and furnishing and showcases the superior performance and extraordinary beauty of the natural wool fibre in both public spaces and private homes.

The Campaign for Wool is now in its third year and is growing on a global scale. Click here for more information on Wool Week activities across the world and visit the Campaign’s website for further details.