News

Wool Modern exhibition opens in Shanghai

24 October 2012

Angela Missoni and Colin McDowell opened the Wool Modern exhibition at Bund 18 in Shanghai on October 21, as part of the global Campaign for Wool, which has patronage from His Royal Highness The Prince of Wales. The exhibition celebrates wool in the 21st century through fashion design, interior design and art of multiple forms. The exhibition will open to the public from October 23 to October 28.

Exception’s stunning installation as part of the Wool Modern exhibition in Shanghai
Exception’s stunning installation as part of the Wool Modern exhibition in Shanghai.

Chinese artists were specially commissioned and have produced eight amazing new pieces for the Wool Modern showcase in Shanghai – Exception, Mo Jiao, PINWU, HHDFUN, Hou Zheng Guang, Vega Wang, Xander Zhou and Zhang Chi.

VISION magazine co-hosted the event and guests included VISION Magazine chief editor Wang Lin, along with Chinese artists Mo Jiao, Xander Zhou and PINWU.

This groundbreaking exhibition is a new look at wool, one of the oldest natural fibres known to man.


Colin McDowell and Angela Missoni officially opened the ‘Wool modern’ exhibition in Shanghai.

More than 60 pieces have been included in the exhibition. Curator Charlotte Lurot commented “The Campaign for Wool – a brilliant initiative, under the patronage of HRH The Prince of Wales – had decided to fund an exhibition that celebrated the use of wool in the creative industries. Through a selection process, I was lucky to be appointed curator for the project. Through a long period of research, I decided to focus the exhibition on 21st Century exhibits from the world of fashion, product design and fine art and even cutting edge technology. There are a few exceptions to this – including amazing archive pieces by Thierry Mugler and Courrèges.”

The exhibition launched in London in September 2011 with more than 60 exhibits, and has since had successful launches in Berlin and Sydney.

“Bringing the exhibition to Shanghai and working alongside amazing local designers and artists has added another level of innovation and again taken my breath away with the possibilities of one fibre.”

The exhibition provides an incredible glimpse into the wool archives from iconic designers including Thierry Mugler, Yves Saint Laurent, and Paul Smith, as well as innovative interior design displays such as Isabel Berglund’s “Queens Chair” and Angela Wright’s “189 Mile” wool installation - a 25 metre long, 75 kilo trunk-like mass falling in two cascades that part in a 'doorway' and flood out across the floor.

New pieces from Chinese artists and designers include creations from VEGA - who designed “Chi Le Ge”, an urban nomadic floor-length coat which is intended to encourage young people to face today’s nomadic life with confidence; Wang Zhenfei created ‘flock’ an installation based on a mathematical algorithm to represent the movement of a herd of sheep. All items showcase the aesthetic, environmental and technical benefits of wool with magnificent pieces, installations and products.

“This exhibition has become an important element of the global Campaign for Wool,” explained Robert Langtry, Chief Marketing Officer for The Woolmark Company. “Since its launch in London in September 2011, it has travelled the globe educating and inspiring designers and consumers with its clever and innovative showcase of wool at its finest.”

In addition to the Wool Modern exhibition, the retail campaign will be co-operated with Shanghai Jiu Guang Department Store in Shanghai from October 29 to November 6, making the environmentally friendly, fashion and artistic wool products accessible to all consumers.

The Woolmark Company would also like to thank Goldstar International Express and Vision magazine for making the exhibition in Shanghai possible.

About Campaign For Wool and Wool Modern

The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help to care for our planet. The combined efforts of the leading wool organizations, industry associations and the textile industry across the world has created a campaign to promote the wonderful properties that wool offers to textiles and in doing so, help to support sheep farming as an industry and the textile community internationally.

Click here to visit the official website.

Wool Modern is a touring exhibition curated by Charlotte Lurot and part of the Campaign for Wool that was first held in London in 2011 moving to Berlin in the same year, and subsequently continuing to Sydney in 2012, finally reaching shanghai in October 2012.

For further information email pr@wool.com