News

Wool Week 2015: Australian retailers surround themselves with wool

19 May 2015

Australians have the chance to purchase a piece of fashion history this Wool Week, as three premium fashion labels create exclusive T-shirts in collaboration with The Woolmark Company in support of the global Campaign for Wool.

Jigsaw Clothing in Pitt Street Mall rolled out the green carpet to kick off Wool Week celebrations

Jigsaw Clothing in Pitt Street Mall rolled out the green carpet to kick off Wool Week celebrations, welcoming celebrity Merino ram Fred and showcasing its latest wool offering from its winter collection.

With Australian designers having access to the world’s best Merino wool, Camilla and Marc, bassike and Être Cécile have all designed and produced quirky T-shirts bearing the slogan I WOOL IF YOU WOOL. Specially created for Wool Week Australia, these limited edition T-shirts are available until sold out.

Sourcing premium fabrics from Charles Parsons’ Merino State collection, bassike has used a Merino/Silk jersey fabric, made from 85 per cent superfine Merino wool enhanced with the smoothness and lustre of silk. It incorporates the iconic bassike dot, signature twisted seams, and contrast chain-stitch detailing. Both Camilla and Marc and hip new womenswear label Être Cécile selected a 100 per cent Merino wool Single Jersey Lite Marle fabric, showcasing the natural benefits and versatility of Merino wool.

A giant wool installation has taken up residence at Macquarie Centre, with shoppers invited to explore the fibre’s versatility at a special shopping night on May 21.

A giant wool installation has taken up residence at Macquarie Centre, with shoppers invited to explore the fibre’s versatility at a special shopping night on May 21.

As Wool Week celebrations return to Sydney for 2015, activities will take place from May 18 to May 24, to coincide with the mid-winter retail season. Retail partners across the country continue to support the campaign in a bid to further educate consumers about the eco-credentials of wool and increase sales of wool product across apparel and interior design.

Shopping night at Macquarie Centre

Sydney’s latest fashion hub Macquarie Centre will take centre stage during Wool Week Australia.

A special wool shopping night will steal the spotlight Thursday May 21, with celebrity Merino ram Fred even making a guest appearance to check out the retailers’ latest winter collections.

In addition, Macquarie centre will play host to 40 woolly sheep sculptures along with a magnificent wool installation for shoppers to experience.

Around Australia, shop fronts are getting a woolly makeover as Campaign for Wool retail partners celebrate their in store wool merchandise with beautiful installations and window displays.

Jigsaw

Womenswear label Jigsaw has been celebrating its wool-rich winter collection, teaming up with the Campaign for Wool to celebrate its love for the fibre.

Designed to convey a feeling of the unexpected Jigsaw’s visual merchandising team has created a window display with larger-than-life giant wool heads on Jigsaw mannequins. Truly celebrating wool, selected stores also feature a giant wool scarf and knitting needles that are both eye-catching and inspiring.

“Merino wool is an extremely versatile fabric that is easy to tailor and allows us to create unique textures and finishes,” explains M Webster Holdings CEO Peter Barry. “Most importantly it is effortlessly elegant and beautiful.

"At Jigsaw we love working with wool all year round and will be celebrating this leading into Wool Week. To start the collaboration we have created a wool store for online as a one-stop destination for wool pieces from our collection."

Jigsaw’s Pitt Street Mall store yesterday rolled out the green carpet as Fred the ram stopped by to kick-off the start of Wool Week.

M.J. Bale

Leading tailor M.J. Bale - whose love for wool is no secret - has stylised wool windows and its website shares the 10 reasons why they love Australian Merino wool.

"The aim of the windows was to create a strong visual impact through the iconic WOOL wording, with the use of surprising bold colours during autumn to demonstrate the fantastic possibilities available when using wool," says M.J. Bale Brand Manager Drew Hoare.

"The woollen outfits have been deliberately placed to be framed by the letters to ensure that the focus remains on the finished wool product, in this case our latest tailoring, knitwear and coat styles."

Merino ram Fred stopped by an M.J Bale store to check out its Campaign for Wool window display and discover the tailor’s love for the fibre.

Merino ram Fred stopped by an M.J Bale store to check out its Campaign for Wool window display and discover the tailor’s love for the fibre.

Parker Furniture x Workshopped

To coincide with Wool Week Australia, iconic design brand Parker Furniture is releasing new designs in support of the Campaign for Wool. As a preview, a previously popular Parker design has been given a new lease of life with a new frame, legs and fabric.

Working with leading textile brand Instyle Fabrics, who champions textiles which are gentle on the planet, a new wool fabric has been used for the chair’s upholstery, highlighting the versatility and natural properties of wool. The first of two released Parker chairs will be featured in a commissioned window display at Campaign for Wool retail partner Workshopped in Surry Hills from May 18 in support of the global campaign.

Win Win Win!

No matter where in Australia you are, Australians have the chance to win a $1000 voucher to be spent at their favourite Campaign for Wool retail partner. Between May 18 and 24, take a photo surrounded in wool, share it on your Facebook or Instagram account, #WoolWeek and follow @thecampaignforwool to see if you’ve won. Winners will be announced Monday June 1.

Renowned interior designer Tony Parker is giving a popular Parker design a new lease of life in support of the Campaign for Wool.

Renowned interior designer Tony Parker is giving a popular Parker design a new lease of life in support of the Campaign for Wool.

Campaign for Wool Australian retail partners

  • Macquarie Centre
  • Dion Lee
  • MARCS
  • Parlour X
  • Jenny Kee
  • Jigsaw
  • Camilla and Marc
  • Sportscraft
  • Country Road
  • M.J. Bale
  • Harrolds
  • Bugaboo
  • bassike
  • http://www.etrececile.com/
  • Alice McCall
  • Jac+ Jack
  • Saba • Trenery
  • Kookai
  • Sambag
  • Snowdrop Merino
  • Workshopped
  • Koskela
  • Australian Country Spinners
  • Woolerina
  • MiniJumbuk
  • Illawarra Feltmakers
  • Tasmanian Wool Centre
  • Metalicus
  • Unravelled
  • Jaggad
  • Rodd & Gunn
  • Emu Australia