News

Wool in the spotlight at New York City workshop

26 June 2015

Education remains a pivotal focus for The Woolmark Company in its efforts to further cement Australian wool as the ultimate ingredient in luxury apparel.

Wool Workshop USA 2015Following on from the success of 2014’s Wool Workshop held in New York City, The Woolmark Company hosted an advanced course to further develop the knowledge and understanding of Merino wool for those in the textile and fashion trade.

The comprehensive course provided participants with an in-depth explanation of the unique benefits, performance and fabric attributes of Merino wool apparel, the latest innovations with the fibre as well as practical and relevant information to help participants improve their current processes.

Expanding on what participants learned in the 2014 workshop, this edition, conducted by The Woolmark Company’s Global Innovations Manager Roy Kettlewell, took a more in-depth looks at managing moisture vapour, soil and odour resistance (Easy Care), key manufacturing processes and understanding care labels.

Workshops and seminars similar to this are available in all of The Woolmark Company’s key regions; contact your local office for more information.