News

Woolmark and WWD host market report on What’s Working Now and Why

8 May 2012

New York: As a highlight of the 81st International Wool Textile Organization Congress (IWTO), Woolmark International & Women’s Wear Daily (WWD) presented a 2012 Fashion + Retail Market Report, What’s Working Now and Why

Linda Fargo, Senior Vice President Fashion Office and Store Presentation, Bergdorf Goodman
Linda Fargo, Senior Vice President Fashion Office and Store Presentation, Bergdorf Goodman.

Annually IWTO coordinates a global congress which allows various forums for networking and education for those associated with the wool industry; from woolgrowers to spinners, weavers, manufacturers and beyond. This year’s IWTO Congress was organized together with American Sheep Industry Association in New York City between 7-9 May 2012. The theme for this year’s Congress was WOOL IN THE CITY as there could be no place better than New York, which connects wool and retail together.

The Fashion + Retail Market Report aimed to provide insight into future market opportunities and allow the industry to understand the USA market situation and be inspired by recognized icons throughout the USA retail industry, with a focus on apparel.

The Fashion + Retail Market Report speakers provided their views on trends and influences, social media techniques, natural fibers in a synthetic world, and more.

Confirmed speakers, topics that each covered and links to all presentations, with the exception of Rachel Roy’s, are below:

Will Schenck, Chief Revenue Officer, Fairchild Fashion Media
Topic: Communications and what works today

Christian Siriano
Topic: Virtual experience

Rachel Roy
Topic: Designing for the modern woman
"The story about the garments we design starts with the fabric. It's a tactile experience for me. The touch and hand of the fabric helps shape what the garment will be for me and how my woman wears it. And as much as possible, we include that story onto hangtags so our girls feel the passion that does go into each piece," said Roy.

Linda Fargo, Senior Vice President Fashion Office and Store Presentation, Bergdorf Goodman
Topic: Retail trends and influences

Chris Pyne, Chief Strategy Officer, MediaCom
Topic: Measuring success

The Fashion + Retail Market Report seminar was held from 8:30am-12:00pm on May 8th, at the Ballroom of the Millennium Hotel in NYC. More information on the seminar can be found at www.merino.com/whatworksnow and all imagery is courtesy of Billy Farrell Agency.

Press contact for Woolmark:
Jessica Ritt
Paul Wilmot Communications
PH: 212-206-7447
jritt@greatpress.com

About Woolmark International:
The Woolmark is the world’s best known textile fibre brand. The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 29,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers. The company mission is to: Enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool. Merino wool provides stability, durability, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

About IWTO:
IWTO is the only international and genuinely independent organisation that is the custodian of world wool trade regulations.The mission of IWTO is to represent and support the wool industry members by advocating the use of wool in all possible end-uses whilst providing a forum to network and a platform to discuss wool industry strategy.

About ASI:
ASI is the national organization representing the interests of more than 81,000 sheep producers located throughout the United States, with sheep in every state. Wool initiatives include marketing American wool within the United States, overseas and to the U.S. military, product development and communications and educational programs as well as animal welfare, sustainability efforts and championing sheep producers’ causes in Washington, D.C.