News

Woolmark parades return to Sydney Royal Easter Show

4 April 2012

The Woolmark parades return to the Sydney Royal Easter Show in 2012, bridging the gap from farm gate to front row. Showing daily from April 12 to April 18, the new look runway presentation is sure to delight people of all ages and will incorporate the always entertaining live shearing demonstration.

Serving as a preview of the highly anticipated launch of the Campaign For Wool, the show will feature garments from iconic Australian retailers and designers including Sportscraft, Saba, MJ Bale, EMU, Danielle Chiel, Kookai and ELLERY. The models, whose look will be created by makeup brands Laura Mercier and Lanolips, will also parade garments from the winners of the 2012 The Australian Wool Fashion Awards.

“I’m so honoured and excited to be involved in such a iconic event at the Easter Show, Can't wait to inform all of my fans on the what is to come” from Antoinette Marie, Sydney Fashion Blogger who will be featuring as a special guest model in the 2pm parade on Saturday April 14 providing live updates from behind the scenes of the show.

“The Easter Show is a great opportunity for us to not only connect with our shareholders, but to also get the wool message straight out to the public,” explains Rob Langtry, AWI Global Marketing Director. “It’s more than just putting on a good show, we are showing wools fashion versatility with brands that you can actually go out and buy.”

The Woolmark Parades at the Sydney Royal Easter Show run from the April 12-18 with shows at 11am, 12.30pm, 2pm and 3.30pm daily.

About the Campaign for Wool

The Campaign for Wool is a five year campaign launched by HRH The Prince of Wales to educate consumers about the benefits of wool and promote wool-predominant products to a national audience to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, The Campaign for Wool launched in October 2010 with Wool Week, which saw over 100 retailers in the UK celebrating wool with woollen window displays, knitting events and events which saw sheep popping up in the most unexpected places across world.

Released by:

Kate Muir
Woolmark Media Communications
Email: kate.muir@wool.com
Telephone: +61 2 8295 3103