News

Woolmark sponsors G'Day USA

31 January 2014

A Gold Sponsor of the G'Day USA celebrations which ran throughout January, The Woolmark Company took the opportunity to promote Australian Merino wool to the US consumer and business audience.

Australian Fashion Foundation co-founder Julie-Anne Quay and Malcolm Carfrae
Australian Fashion Foundation co-founder Julie-Anne Quay and Malcolm Carfrae were honoured at the New York G’Day USA gala for their dedication to the Australian fashion industry.

Two star-studded gala events were the main attractions at this year’s G’Day USA annual celebrations. Both Los Angeles and New York City hosted red carpet events, which attracted the crème-de-la-crème of Australian celebrities and brought together key industry leaders from government, business, tourism and the arts in order to honour the long-term and deep Australia-United States relationship.

A Gold Sponsor of the celebrations which ran throughout January, The Woolmark Company took the opportunity to promote Australian Merino wool to the US consumer and business audience.

The Woolmark Company’s logo featured on official invitations, websites, social media channels, gala programs and on the step-and-repeat at the LA and New York Gala’s red carpets.

As part of the celebrations, close friends of The Woolmark Company Malcolm Carfrae and Julie Anne Quay were honoured at the New York black tie gala. The pair are the co-founders of the Australian Fashion Foundation and were awarded for their dedication to the Australian fashion industry. The foundation creates unique opportunities, through internships and career advice, to connect young Australians with valuable work experience in global fashion and beauty industries. One key initiative the foundation runs is the internship program, sponsored by The Woolmark Company, which provides two young Australians to pursue their fashion design talent on an international scale, gaining a six-month internship in either the USA or Europe.

Fellow Australian Robert Thomson was also celebrated at the New York event. Dressed in a Paul Smith-designed wool suit, the Chief Executive of News Corp was honoured for his outstanding corporate achievement.

The Woolmark Company country manager for the Americas, Michelle Lee, said G’Day USA celebrations were a fabulous way to network with key industry stakeholders and promotes the Woolmark brand within the American market.

“The past year has seen a number of key partnerships emerge from the USA, including collaborations with leading designers such as Alexander Wang and Narciso Rodriguez,” Ms Lee said.
“The Woolmark Company will continue to work with both leading and emerging designers, retailers and textile brands, maintaining relationships with key industry players and further promoting the natural benefits of Merino wool.”