Nature's Promise, Quality Assured
![](/globalassets/_06-new-woolmark/_industry/_logos/pure-new-wool.jpg)
![WRB-grey.jpg](/globalassets/_06-new-woolmark/_industry/_logos/wool-rich-blend.jpg)
![WBP-grey.jpg](/globalassets/_06-new-woolmark/_industry/_logos/wool-blend-performance.jpg)
The iconic Woolmark logo represents an unwavering commitment to quality, ensuring outstanding performance and guaranteed fibre content in every certified product.
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Sustainability
Sustainability
Wool is 100% natural, renewable, biodegradable and the world’s most recycled apparel fibre.
Wonders of wool
Wonders of wool
Merino wool is renowned for its next-to-skin softness, strength, innate versatility and technical benefits, extending its use from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
![](/globalassets/_06-new-woolmark/_2-fashion/icicle/icicle-mobile-4.png)
ICICLE
![](/globalassets/_06-new-woolmark/_1-performance/arena/rhs-v2.jpg)
ARENA
![](/globalassets/_06-new-woolmark/00-home/2024-update/huckberry.jpg)
HUCKBERRY
![](/contentassets/ff5c45e7d5db4478bf49a92221b9c6b3/partnerhships-luna-rosaa-prada.png)
LUNA ROSSA PRADA PIRELLI
![](/globalassets/_06-new-woolmark/00-home/2024-update/salomon.jpg)
SALOMON
![](/globalassets/_06-new-woolmark/00-home/2024-update/prada-linea.jpg)
PRADA LINEA ROSSA
![](/globalassets/_06-new-woolmark/00-home/2024-update/saul-nash.jpg)
SAUL NASH
![](/globalassets/_06-new-woolmark/00-home/2024-update/boss.jpg)
BOSS
![](/globalassets/_06-new-woolmark/00-home/2024-update/circle.jpg)
CIRCLE
Collaborations
![<h3 style="text-align: center;"><span style="color: #ffffff;">The Wool Edit</span></h3>](/globalassets/_06-new-woolmark/00-home/2024-update/wm_homepage_2024_shop.jpg)