At Woolmark, we’re more than a brand – we’re the global authority on wool. With a legacy of research, innovation and storytelling for more than 60 years.
OUR STORY
In 1936, visionary woolgrowers made a bold decision: to unite and bring wool to the far corners of the globe, from shearing sheds to Parisian runways. This ambition laid the groundwork for Woolmark’s creation in 1964, driven by a spirit of exploration, quality and collaboration to elevate wool’s story and future.
Today, Woolmark carries this legacy forward, shaping wool’s journey through research, innovation and a commitment to connecting woolgrowers, brands and citizens. Anchored by quality, Woolmark is where tradition meets innovation, advancing wool as a natural, circular fibre for generations to come.
OUR ETHOS
We believe that wool offers a solution to the fashion and textile industry’s sustainability challenges. As a not-for-profit organisation, we are committed to enriching the lives of everyone in the wool industry - from those who grow wool to those who make it and wear it – as we journey towards a nature positive future.
By embracing innovation, sustainability and collaboration, we stitch together an industry that is as forward-thinking as it is time-honoured. Renowned globally, our incubator programs cross borders and cultures, fostering future industry talent and ensuring wool continues to evolve.
AN ICONIC LOGO
We are the world’s most recognisable textile fibre brand. In 1964, our Woolmark logo was crafted to champion wool as a premium fibre in a market becoming increasingly flooded by synthetics. Today, the logo is a beacon of commitment to the highest standards for more than 6 billion products proudly bearing this mark.
A Unique Fibre
Since the 1800s, Merino wool has become a cornerstone of the luxury market. From Chanel to Saint Laurent, as well as today’s emerging designers, wool continues to stand as a testament to innovation and quality. Each Merino wool fibre carries a legacy of craftsmanship and innovation, blending time-honoured expertise with modern advancements.
