Since the Woolmark logo was created in 1964, it has grown to be universally recognised by the global fashion industry and consumers as a dependable symbol of quality wool products.
Products bearing the famous motif are tested to ensure it meets key performance standards and worthy of carrying the symbol. These standards assess wool content, colour fastness, stability, wear and defects and are continually revised to maintain the high quality that has become synonymous with the Woolmark brand. They are the standards that have made Merino wool one of the most luxurious textiles to be found anywhere.
Key Moments
Designing the Woolmark Logo
Designing the Woolmark Logo
In 1963, The International Wool Secretariat (now known as Australian Wool Innovation), announced a design competition to create a global graphic identity for wool. The winning design – a stylised skein of wool known- was the work of a Milanese designer named Francesco Saroglia.
The Australian Bicentennial Wool Collection
The Australian Bicentennial Wool Collection
In 1988, world-famous designers such as Gianni Versace and Claude Montana created outfits from Australian Merino wool for the Australian Bicentennial Wool Collection event at the Sydney Opera House attended by Diana, Princess of Wales.
Advertising Across the Globe
Advertising Across the Globe
The Woolmark logo first appeared at Times Square in the 1960s and again in 2016 to celebrate the International Woolmark Prize. In 2023, using the latest 3D technology, an anamorphic billboard appeared to fill with oil as part of our Wear Wool, Not Fossil Fuel campaign in Times Square and Piccadilly Circus.
Embracing 50 Years of Collaboration
Embracing 50 Years of Collaboration
One of the first brands to attach the iconic Woolmark logo to its wool apparel, United Colors of Benetton’s association with wool dates as far back as 1973. Celebrating this enduring connection to wool, Benetton launched a Fall/Winter 2023 collection and ‘Never-ending Wool’ campaign to reiterate the timelessness of the wool fibre.
Fabrics Fit for the Field
Fabrics Fit for the Field
In 2001, Manchester United and Umbro International, the club's official sportswear suppliers, worked with Woolmark to develop high performance fabrics for the field which incorporated trade-marked Sportwool technology.
Vivienne Westwood and Merino wool
Vivienne Westwood and Merino wool
Describing it as “one of the world’s great natural fibres”, Vivian Westwood makes no secret of her admiration of the versatility and renewability of fleece. Westwood put this belief into action in a collaboration for the Autumn Winter 2012/13 season, with Merino Laine, a 12-piece collection of jersey made using 100% Merino wool. For their Spring-Summer 2022 collection, brand created classic unisex tailoring pieces again in 100% Merino wool, that is fully traceable through the supply chain back to farms in Western Australia.
Jacquemus’ Fibre for all Seasons
Jacquemus’ Fibre for all Seasons
Showcasing wool as a fibre for all seasons, French fashion label Jacquemus collaborated with Woolmark for Spring/Summer 2018 and Autumn/Winter 2018/19. The brand worked closely with Woolmark to source the most innovative wool fabrics that would most closely fit with the collections’ themes: sun and warmth in winter. Both collections, ‘La Bomba’ and ‘Le Souk’, were presented as part of Paris Fashion Week.
Expanding to New Product Categories
Expanding to New Product Categories
In 2021, leading denim brand Levi's® launched a new version of its Tosten Quilted Boot, reimagined with Australian Merino wool for the inner lining.