Chic skiwear brand Fusalp has partnered with The Woolmark Company once again, releasing a bright range of 100% Merino wool sweaters to take you from slopes to schnapps with ease.
In time for the northern hemisphere ski season, Fusalp’s Autumn/Winter 19/20 range includes a selection of boldly coloured Woolmark-certified sweaters, under the theme Care for Wool, Care for Colors.
Fusalp’s Care for Wool, Care for Colors collection highlights the eco-credentials of Merino wool. 100% natural, renewable and biodegradable, Merino wool is the responsible choice for today’s conscious consumer and the fibre’s inherent benefits mean wool clothes are easy to care for. Resistant to odour, creases and stains, when properly taken care of, a wool garment and its colours age well and can be worn for many years, retaining its as-new look and feel. When it does come time to wash your Fusalp x Woolmark sweater, simply put it in the washing machine on a wool cycle or hand wash in cold water.
“Fusalp pays great importance to the sustainability of the products, both in terms of environmental concerns and sustainability,” explains Fusalp Artistic Director Mathilde Lacoste. “The Woolmark Company shares our values, which is why our products proudly display the label of the brand. We are happy to sign our second collaboration.”
Wool care
LUXE Laundry
There’s a certain allure that comes with wearing a beautiful wool garment, though the work that goes on behind the scenes – the work to maintain the garment not to mention the growing and production that comes before this – often garners less interest. After spending more than ten years working as a journalist and opinion leader at the best women’s fashion and lifestyle magazines, Alexandra Brown realised that there was something off balance in her industry.