The Woolmark+ roadmap is designed to empower woolgrowers and supply chain partners to accelerate the industry's transition to a nature positive future, building on existing successes while introducing new initiatives to safeguard the future of wool.
Our Objectives
Accelerate nature positive production
Deliver the circular fibre of choice
Support thriving flocks and communities
Shaping the future of wool together
Discover the programs and initiatives of Woolmark+. From the lab to farm gate and beyond, these initiatives support every step of the supply chain to encourage progress and innovation. If you see an initiative that you would like to support, please contact us.
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Insetting program
Insetting provides opportunity to reduce emissions in the wool supply chain at scale. This program connects brands and Australian woolgrowers looking to reduce emissions through nature-based solutions.
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Nature positive impact program
This program will connect investors with independent programs at leading institutions, presenting a portfolio of investment opportunities spanning across research, development, education and conservation, to accelerate a nature positive future.
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Nature positive farming specification
This program will develop science-based, practical metrics for assessing and reporting on environmental outcomes on wool farms for woolgrowers, on-farm certification schemes and brands.
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Methane emissions reduction in livestock
Collection of nine research and development projects working towards identifying and assessing strategies to reduce and offset emissions from grazing sheep using feed additives.
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Carbon storage on wool farms
Research and training to identify the most effective techniques woolgrowers can implement for sequestering carbon, improving biodiversity and natural capital on their farm.
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Enhanced sheep productivity and profitability
10-year Merino Lifetime Productivity (MLP) research project capturing data from different environments, genetics and Merino types to improve sheep productivity and profitability, through increased feed efficiency, resilience, survival and lower methane.
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Nature Positive
Recycled wool specification
The Woolmark Certification Program has been extended to include a Recycled Wool specification to quality test and certify products with recycled wool content.
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Removing chemicals of concern
Working with the Woolmark licensee network to understand where chemicals of concern are still in use in wool manufacturing and initiate a phase out of these chemicals.
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Quality assurance certification
Delivering Circularity
Transparency in wool production
Showcasing Australian woolgrowers and Woolmark Supply Chain Licensees to spotlight their sustainability commitments, helping brands and retailers to access more transparent information on sustainable wool production.
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Enhancing ewe and lamb wellbeing
Combination of research and education projects to help woolgrowers implement best practice management for lambing.
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Pest and disease management solutions
Research into new bio-rational pesticides to manage pests, reducing residue and environmental impact to deliver extended periods of protection.
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Managing flystrike
Projects are in place to support woolgrowers to manage flystrike and proactively engage brands and industry stakeholders to align and support this initiative.
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Flocks and Families
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We invite all stakeholders to join us on this journey to a nature positive wool industry.