THEMES

Activewear has transformed from a functional sporting necessity into a sought-after staple, at the core of this evolution is Merino wool, a fibre celebrated for its natural performance attributes and timeless elegance.

Draw on the trans-seasonal appeal of Merino wool’s exquisite softness, warmth and timeless elegance.

Let imagination flow and be inspired by the latest innovations in knitwear. From vibrant palettes to unusual shapes, harness knitting techniques using technologies spanning past, present and future.

Embrace the Merino wool fibre’s natural capabilities including comfort, breathability and durability for natural and renewable innovations.

Explore layers designed for the sports wardrobe with innovative wool fibre blends and garment structures built for cold weather layering.

The evolution of outwear is driven by the fusion of functionality and style. From timeless patterns to soft and weightless options, explore outerwear influenced by the realm of sport.

The Merino wool fibre has the potential to take us towards a nature positive industry. A recyclable, biodegradable, natural, renewable and regenerative fibre, explore fabrics and yarns inspired by nature.

Rediscover expressive craftsmanship with prints, embroidery, jacquards and stripes in Merino wool and wool-rich blends.

Sophisticated and genderless, explore wool fabrics and yarns with a youthful focus. Light-hearted yet elegant, create designs that resonate with the evolving preferences and values of younger generations. 

Imagine endless combinations of timeless basics, ideal for wanderers and wayfarers. For a wardrobe that complements the needs of the perpetual traveller, embrace Merino wool.

Explore a selection of innovative and quality wool fabrics, yarns and processes from the Portugal’s best spinners, weavers, knitters and more.

Wool’s remarkable versatility weaves itself into numerous aspects of our lives. Discover the many faces of wool from sports apparel to leisurewear and beyond.

Explore new horizons in workwear with Merino wool. From overalls to uniforms, Merino wool’s versatility lends itself as a powerful ally in the world of work. 

Explore and push the boundaries of accessories with Merino wool. A multifaceted component for every type of accessory, wool reworks traditional accessories with embellishment and refinement.

The dress code for formal occasions has radically changed. Whether attending board meetings or going to the office, today’s formalwear keeps modern comfort in mind.

From upholstery to partition walls and felt panels through to the clothes we wear in our home spaces, Merino wool cocoons us and inspires a sensitive bond between humans, home and nature.

With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.

With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.

Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic. 

The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.

Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.

Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.

In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.

The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.

Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.

High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.

Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.

With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.

Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.

Human interaction and empathy will be a crucial priority moving forward. We are living in a world where technology is constantly present and important in our everyday life.

Camping, hiking, biking, long trail running and fishing are all the stories that, through a selection of innovative, technical special treatments and blends, go on a new adventurous and self-sufficient direction.

A reinterpretation of the work world into everyday dressing, which can take on a more elegant or casual connotation, depending on the outfit construction and the blends used.

Exploring the workwear world in all its forms, interpreted in two main settings: formal & protection wear.

A micro world in which to feel safe and protected from the outside world, each element both to wear and to welcome inside your home is carefully chosen in harmony with the materials and atmosphere that are part of it.

Explore hybridization in all its facets. Interpreted through the personal and youthful, this theme provides a mixture of styles like never before. Taking shape two ways, discover hybridization through Shuffle and Craft.

Clothing for those who are always on the move is the focal point for this theme with a renewed and more contemporary interpretation of materials. This theme is interpreted into two chapters, Casual wear and Active.