Brands are invited to join our ground-breaking Woolmark+ program, aimed at enabling emissions reductions within the textile supply chain.
The Woolmark+ Insetting Program connects fashion and textile brands directly with woolgrowers to drive emissions reductions within the industry. By leveraging nature-based solutions on-farm, we’re keeping sustainability rooted in fashion and textiles.
How can brands take part
Brands can reduce their scope 3 emissions by joining the Woolmark+ Insetting Program.
The Woolmark+ Insetting program explained
The Woolmark+ Insetting Program connects brands with scope 3 emission reduction targets to woolgrowers. Through insetting, we’re seeking to bridge the gap between supply and demand through reduction and removal activities on wool farms, ultimately accelerating nature positive action.
How insetting works in the wool value chain
By supporting nature-based solutions such as environmental plantings and best-practice flock management, the Woolmark+ Insetting Program lays the foundation for scalable emissions reductions with rigorous integrity standards.
The Woolmark+ Insetting Program is supported by the Australian Government through funding from the Climate-Smart Agriculture Program under the Natural Heritage Trust.
FAQs
Insetting refers to initiatives that occur within a company’s value chain to reduce the environmental footprint directly related to the company’s business activities. To date, insetting has been used to incentivise scope 3 GHG emissions reductions and removals however, insetting could be used as a mechanism to reduce a company’s impact on nature more broadly.
- Native Mixed-Species Environmental Plantings: Direct seeding of locally appropriate native trees and shrubs in block and/or shelterbelt plantings.
- Feed Supplementation: Dietary supplementation of grazing sheep flock with feed supplements that reduce enteric methane emissions.
- Flock Productivity: Livestock management strategies can cut emissions by reducing either emissions intensity (emissions per unit of output) or the amount of methane an animal produces. These strategies may include using feed additives, breeding earlier, keeping high-performing animals, improving fertility, enhancing animal health and welfare, selecting low-methane-producing animals, and growing methane-reducing pastures.
Brands will provide a participation fee through the investment and advisory firm partner and will have the option to further scale their investment based on the scale of impact they require. The return on the finance provided by the brand will be emissions reductions and associated co-benefits.
The wool-growing properties will meet the required criteria as defined by the members of the project including participating brands. Input from brands will be sought as part of this process.
This project is designed to trial best-practice insetting within the wool value chain. The emissions reductions could either be attached to the wool if in a fully traceable system or be a separate transaction in a supply-shed approach which may be explored.
There are several options which can be explored as part of the pilot.
An independent third-party verifier will monitor and report on the emissions reductions achieved.