The Woolmark Wool Care program seeks to provide consumers with the very best technologies for the care and laundering of their wool products.
For licensees, the Woolmark logo may be applied to either horizontal or vertical axis washing machines, tumble dryers, or washer dryers where the wool cycle meets the specifications for that product type.
The program has a tiered system of endorsement branding for machines to distinguish those appliances that care for wool products with differing requirements. Washing machines and tumble dryers requiring higher levels of care can be suitably endorsed to premium tiers, including Blue for approved wash and/or dry cycles associated with hand wash garments, and Green for approved wash/or dry cycles suitable for hand wash garments that also meet certain requirements related to energy and/or water use.
Wool Care Black logo refers to Woolmark certified wool washing and wool drying cycle for machine washable wool garments. It also applies to detergents, softeners, bleaches or insect repellent/moth proofing agents.
Wool Care Blue logo refers to Woolmark certified wool washing and wool drying cycle for handwashable wool garments.
Wool Care Green logo refers to Woolmark certified wool washing cycle for handwashable wool garments. The washing cycle is tested to ensure its energy and water efficiency.
Wool Care Green logo refers to Woolmark certified wool drying cycle for hand washable wool garments. The drying cycle is tested to ensure its highest energy efficiency in the world, 0.9kWh/kg or less electricity consumption.
The Woolmark logo may also be applied to product packaging of detergents, softeners, bleaches or insect repellent/moth proofing agents in any format suitable for domestic purposes, where the product meets the relevant specification.
Learn how to become a certified Wool Care licensee and verify the quality of your electric appliances and laundry products.
Step by Step Guide to Woolmark Certification
Step 1
Application
Begin your Woolmark certification journey to receive access to the Woolmark logo as a wool care product manufacturer.
To start the process, complete the online application form.
Step 2
Product Input & Testing
Once your application is reviewed, you will receive restricted access to the my.Woolmark licensee portal to submit information on all wool care products to be certified.
Electric appliances and laundry products must be independently tested by authorised labs to qualify for Woolmark certification.
Step 3
Licence Activation
After signing your Woolmark Licence Agreement and paying the invoice, you will receive your unique Licence Number, certificate and gain full access to the my.Woolmark licensee portal to receive support tools.
As a Supply Chain licensee, you can easily certify your wool care products and use our iconic Woolmark logo.
Testimonials
Società Chimica Italiana
“The possibility to have some of our products certified Woolmark allowed us to enter a new frontier of detergence market.
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HAIER
“For many years, Haier and Woolmark have maintained a longstanding and extensive collaboration in the wool care licensing program for washing machines and dryers. This partnership aims to deliver optimal laundry solutions for wool garments to users around the world.
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VESTEL
“Wool Care logo on our tumble dryers is a guarantee for wool clothes to dry them safely without deteriorating their quality and properties. This logo become the symbol of expertise in care of wool clothes. By introducing Vestel Wool Care dryer product range, we carry the customer satisfaction to higher level and we are delighted to have a great and ongoing collaboration with The Woolmark Company.
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ELECTROLUX
“The endorsement from the Woolmark Company is very precious to us. It is as clear guarantee for our customers – the professional textile cleaners, and safe promise for their customers (the consumers): the natural beauty of the wool fiber is longer preserved wash after wash, and there is no possibility of damaging the garments in the cleaning process.
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NOPA NORDIC
“Working with Woolmark has ensured our progress in Nordic markets where wool is a highly appreciated fiber. Woolmark - is a quality assurance to our retail customers. The certification process is well organised. The requirements for laboratory testing of our laundry detergents on a range of parameters ensure our customers with long and sustainable lifespan of their garments. Nopa Nordic is proud to have our wool laundry detergents certified with Woolmark.
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