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The future of sustainable fashion is Merino wool

Fashion From Nature

Natural, Renewable and Biodegradable
Natural, Renewable and Biodegradable

Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

World's most recycled apparel fibre
World's most recycled apparel fibre

Wool is the most recycled apparel fibre in the world.

Filter By Fabric

Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.

Sign the Pledge

Collaborations

Sustainable luxury

Sustainable luxury

100% natural, renewable, biodegradable and recyclable, Merino wool is Mother Nature’s finest. 

DIY

Free knitting patterns

Looking for free knitting, crochet or weaving patterns? We’ve brought together leading fashion and textile designers so you can DIY your own exclusive Merino wool creation from the comfort of your own home.

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<h3 style="text-align: center;"><span style="color: #ffffff;">Discover The </span><span style="color: #ffffff;">Latest Wool Looks</span></h3>

Discover The Latest Wool Looks