The Wool Edit

Wool Fashion & Trends

What's New

Discover new and exciting wool products, sustainability tips, and innovations for fashion, performance and home decor. Explore our carefully curated selection today.

FEATURED STORIES

Explore our collection of compelling stories and discover the people, places and ideas that inspire us in the world of wool. Our Featured Stories section is the perfect destination for trendsetters and innovators alike.

ICICLE AND WOOLMARK UNVEIL TRACEABLE COLLECTION

Dedicated to traceability, each garment features a QR code to help customers verify the authenticity and origins of the wool within each garment.

BIODEGRADABLE FASHION

21 billion tons of textiles are sent to landfill every year. But not every item of clothing is destined for the trash can.

6 REASONS FOR CONSCIOUS CONSUMPTION

How well do you know your wardrobe? Do you know how your clothes are made, or the materials they are made from?

SIGN THE PLEDGE TO FILTER BY FABRIC

Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.

SIGN THE PLEDGE

Woolmark Certified

Learn more

Trust in the quality of your wool product with Woolmark certification. Become a label turner for confidence your Woolmark-certified product has been made to last.

SHOP NOW